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Big Data changes everything. Are you ready to manage it?

#BigData   #changemanagement  
Organizations that deal with big data analytics often grapple with change management.
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New Madison Ave

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Show the way and create alignment to let people change themselves. We can help.
Why do most change management initiatives fail? To many leaders believe that "we" need to change "them" is the way forward - Torben Rick
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The art of separating fact from fiction in your data story. 
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Invest time early to plan for change management success.
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Good, simple guidelines for communicating data

#datavisualization  
These five questions will help you give your numbers meaning.
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For best results, support, communicate and collaborate with your Data Scientists.
Analytics managers from Macy's, Ford, and Google offer tips on how to integrate and inspire data scientists.
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Have them in circles
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New Madison Ave

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Ready to change your #BigData strategy?  
Companies are jumping on the Internet of Things (IoT) bandwagon and for good reasons. McKinsey Global Institute reports that the IoT business will deliver $6.2 trillion of revenue by 2025. Many people wonder if companies are ready for this explosion of data generated for IoT. As with any new technology, security is [...]
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The art of separating fact from fiction in your data story.
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New Madison Ave

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So much good can come from it. We can help. 

#cmo   #cio   #data  
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New Madison Ave

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Got digital? A good look at how thriving businesses are using digital
How is Digital driving business? Take a look into the businesses + industries that are thriving in today’s economy. HERE’S A HINT: DIGITAL & TECHNOLOGY ARE ONLY GAINING MOMENTUM.
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In your push to be data driven, remember to take good care of your data
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Transforming BI to more personal data conversations
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Have them in circles
25 people
Rob Kingston's profile photo
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Bridging the gap between marketing and technology to help clients create and prove value.
Introduction
New Madison Ave is a marketing technology services firm that helps clients create and prove value in their organizations. Through the alignment of strategy, marketing and technology, our clients are able to sell more and demonstrate return on marketing investment faster than ever before.