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CIOs: Are You shaping strategy & driving growth? 
A new survey of business and IT executives by McKinsey shows that IT performance increases across the board when CIOs are involved in shaping business strategy.
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Marketers: Know the answer?

#digitalmarketing  
Marketing Strategy - One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.
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CIOs: Are you shaping strategy & driving growth? 

#CIO   #Strategy  
A new survey of business and IT executives by McKinsey shows that IT performance increases across the board when CIOs are involved in shaping business strategy.
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Business wins when it partners with IT

#analytics   #BI  
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So much insight to be found!

#BI   #analytics   #gartner
Gartner s latest Magic Quadrant for Business Intelligence and Analytics certainly highlights BI vendors and their relative market positions. But here s how Chief Data Officers (CDOs) can study the research to actually determine the BI capabilities they need.
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Marketers: Ready to beef up your automation? 

#marketing   #marketingautomation  
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New Madison Ave

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CIOs: Lead the business beyond what is expected of IT
CIOs who are aspiring to new levels in the C-suite need to understand more than computing. What’s becoming more important is the ability to be involved with the processes that create business opportunity, integrate with the community in which they work, and deliver innovative solutions to problems that may not even be obvious to the rest of the C-suite. In other words — lead the business beyond what is typically expected from IT.
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Getting all the BI requirements you need?

#BI   #analytics  
How can you choose the most ideal business intelligence and analytics platform? Gartner Magic Quadrant research recommends that you closely examine BI platforms that offer these 17 technology capabilities.
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SMBs: Do you have a technology roadmap to help achieve your priorities?

#SMB   #technology  
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The two can and should work together!

#bigdata   #marketresearch  
This is a write up of the talk I gave on the 'Insight Innovation eXchange Europe 2015' conference on 18-02-2015 in Amsterdam. IIeX is a conference that is focused around Innovation in Market Research.
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Drive more meaningful consumer relationships.

#digitalmarketing   #customerexperience  
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Need a Real-time analytics solution?

#analytics  
To build a successful real-time business analytics system, you ll likely need an in-memory database plus several other core technologies. Here s a look at each potential piece of a real-time analytics solution. Special thanks to Wikibon for background information.
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In their circles
9 people
Have them in circles
27 people
GWHQ Productions's profile photo
kavitha leela's profile photo
Kognitio's profile photo
Amsterdam Printing's profile photo
MarketingProfs's profile photo
cloud natane's profile photo
Michael Leander Company's profile photo
Cédrick Moré (Mind3Web)'s profile photo
Samantha Sutton's profile photo
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Leveraging Technology & Data to Help Clients Create & Prove Value.
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New Madison Ave strategically leverages Technology and Data to help clients Enable Change, Drive Growth & Outpace Competition. Through the alignment of strategy, marketing and technology, our clients are able to sell more and demonstrate return on marketing investment faster than ever before.