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New Madison Ave
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New Madison Ave

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Need help overcoming the obstacles?  

#marketing   #IT  
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New Madison Ave

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Need help aligning Data Management with Action? 

#datamanagement   #businessintelligence  
Organizations for the most part agree on the great value of corporate data. Unfortunately, for the most part data professionals believe their organizations do a poor job of interpreting and using that data.
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CMO's how comfortable are you with your Digital Metrics? 

#cmo   #metrics    #MarketingTechnology  
Gross rating points now span media, fueled by new viewability standards. Some marketers aren't pleased, but maybe they're looking at things the wrong way.
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Marketers: Need help navigating the complexity? 

#marketing   #technology  
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B2B Marketers: Taking Advantage of Predictive Marketing Yet?

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Looking for a quick & simple primer on Big Data? [video]

#bigdata   #analytics  
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CIOs: What is your team's digital mindset? 

#Digital   #CIO   #IT  
Every CIO must understand changing expectations from modern business users. No IT leader should overlook this essential skill!
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Marketers: Ready to drive more revenue with data? 
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Need help getting your Data right? 

#Data   #datamanagement  
Chief information officers are facing increased data management responsibilities, but many can t shoulder this burden alone, and that is driving increased hiring of data professionals or the appointment of chief data officers.
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CIOs: Are you leading Digital transformation?

#CIO   #digital  
By Dave Aron Gartner, Inc. Digital business has happened. What we discussed only a year ago as a striking opportunity for many organizations with concrete inroads by a few, has become a critical factor for growth. The average CIO expects digital revenue to grow from 16% to 37% in the next five [...]
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B2B Marketers: What Marketing Technology brings you the best results?

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New Madison Avenue provides strategic and tactical planning to companies making the transition to digital business.
Introduction
New Madison Ave is in the business of using data and marketing technology to help companies make the transition to digital business and achieve competitive advantage. That involves leveraging the latest technology to provide predictive certainty and performance accuracy for all types of marketing initiatives. 

Fundamentally, we believe that optimal data and digital marketing management is as much about people as it is about technology. Consumers and organizations are driven emotionally yet most often get measured rationally. In this sense, interpreting analytics and putting agile business processes in place that can scale and adapt as new technologies and opportunities emerge requires the strongest level of human leadership. After all, data is just information until someone with vision finds the actionable insight and makes the necessary adjustment that improves performance. 

As a result, we place the greatest emphasis on our team and the collaborative approach we take with our clients. Technology will continue to change, but what remains a constant for us is the human part of our equation. Bringing together intelligence, passion and experience allows us to see the road ahead and develop the digital, data and technology strategies to lead the way. 

New Madison Ave services include strategic planning, technology development, data management and business process management.
Contact Information
Contact info
Phone
203-536-0604
Email