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New Madison Ave
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How well are you linking your marketing data?  

#Marketing   #Data   #CMO  
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B2B Marketers: How well do you understand your buyer? 

#b2bmarketing   #data  
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CIOs: are you thinking beyond stabilization and integration to transform the business?

#Mergers   #Acquisitions   #IT   #CIO  
When a merger is announced, the IT organization has a unique opportunity to help the company reimagine its technology landscape and clarify its digitization strategy. A McKinsey & Company article.
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Are you taking full advantage of B2B trends to transform your biz? 

#B2B   #Marketing  
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Need help bringing marketing and technology together? 

#Marketing   #technology  
As marketing and technology converge, so too do the people pulling the strings -- or in the case of ad technology, the people typing the code. The "traditional" roles of CMO (chief marketing officer) and CTO (chief technology officer) are blending into a hybrid role, giving birth to a new chief of ad tech: the Chief Marketing Technologist.
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Have them in circles
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New Madison Ave

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B2B Marketers: Ready to empower your customers? 

#b2becommerce   #b2bmarketing  
Customer experience management research shows that the line between B2B eCommerce & B2C is blurring. Aberdeen's Omer Minkara reveals what you should know...
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Marketers: How’s your line of sight? 

#marketing  
Marketers who say that need for content and new customer experiences is top disruption “Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s
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B2B Marketers: Ready for what’s next? 

#B2B   #b2bmarketing   #b2becommerce  
Content marketing may be B2B marketers' greatest current opportunity, but its appeal looks set to recede in the years to come in favor of other exciting opportunities, according to a new report [download page] from Econsultancy and Adobe. Instead, it will be customer experience (CX) emerging as...
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How are you keeping up with consumer expectations?

#Digital   #Marketing  
Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get. A McKinsey & Company article.
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CIOs: Need help finding the right place to start? 

#CIO   #ITStrategy   #innovation  
Innovation is one of those words that can be used in multiple ways. Sure, it can mean something that changes the world over night, and that's how many people would define it. But in the day-to-day reality for IT leaders, innovation is ongoing.
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People
Have them in circles
27 people
PC World Poland's profile photo
Amanda J. Andersen's profile photo
Country Music's profile photo
Sonica Movil's profile photo
Kognitio's profile photo
Cédrick Moré (Mind3Web)'s profile photo
Justin Todd's profile photo
Samantha Sutton's profile photo
cloud natane's profile photo
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Leveraging Technology & Data to Help Clients Create & Prove Value.
Introduction
New Madison Ave strategically leverages Technology and Data to help clients Enable Change, Drive Growth & Outpace Competition. Through the alignment of strategy, marketing and technology, our clients are able to sell more and demonstrate return on marketing investment faster than ever before.