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Caitlin Burke
Lives in San Francisco CA
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Caitlin Burke

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OMG DROMAEOSAUR 
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Caitlin Burke

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Dressed for a party in September.
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Hot damn!
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Do you have any questions about medical advertising? I'll be in a group discussion about it next week, and am interested in hearing what springs to mind for folks who aren't neck-deep in the industry already.
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All good questions!

To your first item, the number of doctors with a direct financial incentive to push drugs is relatively small (and, at any rate, troubling), but the reach of drug companies is much larger than their direct payouts. I am afraid that the biggest fear has to lie with the doctors themselves. Survey after survey shows doctors saying that advertising doesn't influence them, but the drug companies don't spend all that money just to amuse themselves.

I don't think "ask your doctor" ads are an attempt to undermine confidence in professional opinion so much as an effort to persuade patients to bring specific issues up with their doctors. Patients are often unwilling to ask questions about nonspecific or seemingly random issues. I'm not defending "ask your doctor" ads in general, but I think awareness campaigns can be very reasonable; the "ask your doctor" ad campaigns are aiming for the awareness dollar (in sometimes cynical ways).
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Caitlin Burke

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Most interesting (to me) quake-related reporting from the East Coast yesterday:
http://nationalzoo.si.edu/SCBI/AnimalCare/News/earthquake.cfm
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Jamie Furlong originally shared:
 
Some real gems in here (via +Colene Chow)
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Caitlin Burke

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My youngest sister, Elizabeth, at a party in January.
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Q: Did you google her before the date?
A: Yeah. She had a pretty good, heartfelt article about her dad and Ayn Rand. One of the main reasons I decided to go on a 2nd date with her after all

http://blogs.laweekly.com/informer/2011/08/alyssa_bereznak_gizmodo_magic.php?page=2
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http://www.newyorker.com/online/blogs/books/2011/08/fat-at-four-a-diet-book-fail-1.html

I haven't read this book, but I definitely have a prejudicial response to the term "diet." I think it obscures the fact that maintaining your health is something you attend to on a daily basis, forever, not just some "project" you take on that has "becoming a soccer star!" at the end of it.

Also, I can't decide whether the cover is a witty inversion of pro-ana body dysmorphia or a cynical adaptation of it.
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We don't really know, because it's not out yet, but it seems a bit as if the writer wants to address the part about fat kids without paying enough attention to the dynamic of "OK, now it's your job, kiddo, to solve the problem your parents enabled by not being attentive to your food and activity patterns."
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