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Matthias Lumm
Works at Sony Music Entertainment
Attended Universität Kassel
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Matthias Lumm

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We are looking for an intern - Digital / Direct Marketing

Student internship Label Services - Sony Music -Berlin - from Feb/March 2012

All candidates must be currently enrolled in a college or university. Payment is based on the experience level - up to 800 Euros per months.

Responsibilities:

Support Label Services Team (LST) to execute Direct Marketing plans for a diverse roster of artists.
Work with LST to build and maintain artist web and social networking sites in a way that increases engagement and artist site traffic, drives email opt ins, site signups, and sales across artist stores.
Provide direct to fan support in artist communities to surface site issues, content ideas, and more directly from fans.
Work with our team analysts and digital marketing managers to gauge ongoing site performance.
Create and execute CRM strategies to increase fan databases for all artists.
Write, program (HTML), and deploy email newsletters to artist lists on a consistent schedule.
Help in trafficking digital creative and assets through the production process
Support and creation of search and advertising-related initiatives.
Support LST in Direct To Consumer commerce offerings.
Analyze data to discover and surface actionable information.
Monitor Music and Tech blogs for new promotional opportunities/ideas.
Work with Product Managers to create and distribute online marketing plans/reports.

Qualifications

Music Industry or label experience preferred
Strong familiarity with content management systems (Drupal, Wordpress, etc).
Familiarity with web video formats, codecs, and specifications.
Experience with FTP clients.
Exceptional web skills including basic/intermediate HTML
Basic/Intermediate Adobe Create Suite.
Internet savvy.
Data analysis/research skills.
Must be highly organized and capable of developing and keeping to a project timeline.
Successful candidate will possess a positive attitude, an eagerness to learn and a demonstrated ability to thrive in a fast paced work environment while juggling multiple tasks and priorities.
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Matthias Lumm

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New Site project finalized for Sony Music Norway - Eva & The Heartmaker

https://www.evaheartmaker.com/
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New music Friday - starting with new Florence & the machine http://open.spotify.com/album/5rTzNXoGCqPpatzaMAMvD2
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Have him in circles
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Matthias Lumm

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#1 Trending on Twitter now #askspotify
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Esta (aka Homeland Security) just approved me to enter the USA again ! See you in NY from 11/13 for 6 days !! 
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Wow I am impressed - Image Recognition http://corp.pongr.com/
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The Fire Theft - One of the best albums of the last decade - still waiting for new stuff

http://open.spotify.com/album/2zRZw9InLbp5zmRMR7plqz
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New Site we built for Sony Music UK Artist Loick Essien just went live :
http://www.loickessien.com/
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People
Have him in circles
292 people
Asterix Westphal's profile photo
Nash Nopper's profile photo
kerstin lamb's profile photo
Dirk Wilberg's profile photo
claudia schmidt's profile photo
Bjoern Bauermeister's profile photo
Education
  • Universität Kassel
    Economics & Marketing, 1991 - 1995
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Work
Employment
  • Sony Music Entertainment
    Senior Director DTC Global Client Services, present
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Gender
Male