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Dan Ball
168 followers -
Branded Entertainment Specialist / Head of Story Development
Branded Entertainment Specialist / Head of Story Development

168 followers
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UPDATE On Bookmarks/Cards: Just 11 more illustrations to go before we start printing. Be great to get some feedback :)
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"By giving us that runway, we were able to start the story the way we wanted to start the story. We didn't have to come up with these arbitrary things. Also because we weren't on a network, we didn't have to create those cliffhangers that you have to do on each commercial on the hopes of getting an audience to come back,"

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Collection of illustrations mapping out the Hero's Journey. These will become both bookmarks as well as assets in a new course teaching storytelling techniques. What do you think? 
Illustrations by Jamie Lang - thedampnib.blogspot.co.uk
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2014-10-16
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Looking to collect the best in branded entertainment. Fiction/Non-fiction. Does anyone have any examples that I can include in the collection?

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"More than 220 hours of footage were filmed to capture “authentic, unscripted, moments of connection,” in 59 stores in 28 countries during the same 24-hour period.
The vignettes depicted can be delved into further by clicking on prompts at certain points in the video. Starbucks is also asking fans to post photos about meeting people on Instagram at hashtag #HowWeMet. It's also inviting employees and customers to share their coffee memories at Starbucks.com." #BrandEntertainment

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"Advertising comedy has gotten weirder in recent years, but there's weird and then there's Tim & Eric weird. So it's nice to see a giant corporation like General Electric embrace this brand of funny for such a mainstream product. All the absurdity aside, the ad actually fits in a client's dream worth of product demonstration and information."

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Entertainment & Education with Oracles Cloud Odyssey :

“When you’re on the web, which is where most people come across these things. Are you gonna watch the fun thing and learn a little something or are you going to watch the talking head, most likely you’re going to have a little fun” – Jeff Erickson, Writer Cloud Odyssey 

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Wait patiently 'til Marvel's "Guardians of the Galaxy" hits theaters on August 1st? No chance. #YoureWelcome
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Signatures of famous artists and celebrities
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What if Heinz thought differently about their content and comms strategy? Creating engaging conversations through content in context to the platform. 

In this case - a cinematic movie styled  piece of entertainment - for TV. It fits the audiences behaviour why they choose to watch TV, or video content in general, not to be interrupted like many other aspects of their lives. But to be entertained, escape and relax.

It is one of the reasons behind Netflix success and binge watching. 
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