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Localised Search
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Local search optimisation is similar to its traditional counterpart in that it still aims to put you at the top of search engine results pages (SERPs). However, the difference between the two lies in their specificity. While the conventional type allows you to rank over companies within the country (or even around the world), local SEO enables you to compete with businesses within your community alone.
Local search optimisation is similar to its traditional counterpart in that it still aims to put you at the top of search engine results pages (SERPs). However, the difference between the two lies in their specificity. While the conventional type allows you to rank over companies within the country (or even around the world), local SEO enables you to compete with businesses within your community alone.

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Ads are being tested on Knowledge  Graph. Will they become a permanent feature?
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Some good-to-know guest blogging advice from Mr. Cutts himself
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Mark Jackson provides some interesting insights on the evolution of SEO...
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Step aside, Siri. Google's hands-free search has just stepped up its game.
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A bit of SEO for event specialists...
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A must read post from Seo by the Sea

Has Google gotten better at identifying unnatural linking patterns? What exactly is unnatural about them? Does that have to do with whether or not links, and the associated text around them are out of context, as described in this Google patent?
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When to Use Subdomains for SEO
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