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Sean Duffy
125 followers
125 followers
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Sean's posts

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A framework to start paring down your message to what’s strategically important. 

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"A marketer who avoids risk is like a lifeguard who avoids water." 

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Brand Focus: Why good brand positioning is good customer service. 

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The 3 ways every brand should be building awareness online. 

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Most brand strategies were not written to address the reality of an interconnected, highly social information economy. Here's a quick retrofit solution. 

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Is it really possible to define a brand position that works globally?

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Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Here's why. 

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Congrats! An amazing company with technology that can turn the tide in the fight against the HIV/AIDS pandemic. 

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A few observations from a recent meeting of the minds in Gothenburg Sweden. 

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A few tips to help avoid common brand positioning mistakes. 
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