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General Shale
Building the American Dream
Building the American Dream

General Shale's posts

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If you're looking for doesn't get much better than this!

Check out the two NEW COLORS for our CANYON BRICK SERIES: "Bryce Canyon" & "Copper Canyon" >

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Who's ready?

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It's a NEW year...emphasis on the "new"! ;)

If you're building this year and you've got your mind set on a cool, grey colored brick with splashes of dark brown and creamy white...our FIRST NEW COLOR of the year might do just the trick!

Check it out, HERE >

We realize that your choice of #brick and/or stone isn't all that goes into your home's design.

Our NEW BLOG POST highlights 2017's LATEST DESIGN TRENDS to help make sure you're happy with all of your home and not just the outside walls! ;)

Click TO READ >

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Did you pick up the 2017 General Shale Calendar? If so, you can SEE A LOT MORE PHOTOS of each residential project inside ON OUR official Houzz PAGE!

For those of you in the planning stages for your new home, January's project features our Arriscraft Laurier "Walnut" & "Oakwood" building stone that just might inspire you. :)

Hit the link for more images (in HIGH RES) and additional project details >

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Any builder knows the importance of building something with CURB APPEAL. After all, the outside of a home or building is what informs that crucial first impression for potential buyers.

Our NEW BLOG POST highlights how brick provides success to our home-building customers. And, if you're in the market to buy or build a new home, there's plenty here that you might not know as well!


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'TIS THE SEASON FOR MANY GREAT THINGS! We're honored to have been involved in two of them just recently!

Our NEW BLOG POST highlights our recent involvement in Operation Christmas Child & the pet adoption event with the Washington County, TN Animal Shelter!


A BIG THANKS TO our EMPLOYEES for their participation in the shoe box drive AND YOU for spreading the word here on our Facebook page during the adoption event!

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If you want character in your new home, you'll definitely want to consider our latest brick...

Introducing "COTTONWOOD CANYON", the NEW addition to our "Canyon Brick Series"!


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Does your 2017 include building your NEW DREAM HOME?

If so, get inspired by our 2017 CALENDAR PROJECTS! There's something there for just about everyone!


(Project pictured featuring Arriscraft Laurier "Oakwood" & "Walnut" building stone)

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The weather outside may be getting frightful, but your #brick project can still turn out looking delightful! ;)

Read our latest #BLOG POST to learn important COLD WEATHER TIPS FOR INSTALLING BRICK!
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