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Performance Marketing Association
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Connect, Inform and Advocate on Behalf of the Performance Marketing Industry
Connect, Inform and Advocate on Behalf of the Performance Marketing Industry

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We are excited to announce the release of the PMA Compliance Council Guide to Email Marketing: Compliance Requirements and Best Practices. 

To make sure that you're email policies and practices are not only in compliance, but are also consistent with consumer protection goals download this whitepaper at no charge here: http://thepma.org/email-marketing-compliance-and-best-practices-white-paper/

Great work by everyone on the PMA's Compliance Council! http://thepma.org/member-resources/pma-member-groups/pma-compliance-council/
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The lead generation industry has a complex distribution model and sometimes rather obscure interconnections. Like any industry, when a lack of transparency exists, there’s s a ripe opportunity for fraudsters looking to make a quick buck. Fortunately, the…
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VigLink is an Industry Champion Member of the Performance Marketing Association.  This article originally appeared in FeedFront Magazine, Issue 25. The balance of power in affiliate marketing is undergoing a dramatic shift. The link economy, today an…
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A new Bloomberg report states that mobile robots and "smart" computers are threatening to replace up to half the U.S. workforce within the next decade or two. The report cites an Oxford University study that identified more than 700 occupations at risk of…
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Fanatics is a Corporate Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 16. Trademark (n) – A symbol, word, or words legally registered or established by use as representing a company or…
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Following instructions and paying attention to details are key elements to doing a job right. It’s simply common sense, right? Well, it seems that those traits are just as important when applying for a job.
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As a longtime outsourced affiliate manager, I’ve had the pleasure of managing and consulting with many companies about their affiliate programs. It never fails to surprise me that sometimes even the largest brands forget that the details can be so very…
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Internet Sales Tax Reform Updates You Should Be Aware Of via @pmassociation & @missyward

The Performance Marketing Association’s mission is to advance and protect responsible performance marketing. One of our main goals is to advocate on behalf of the businesses that comprise the performance marketing industry and we’ve vigorously done so,…
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How Storefronts are Changing the Face of Affiliate Marketing

One of the most exciting areas of opportunity is affiliate storefronts, which not only give merchants the ability to connect with non-traditional affiliates, but present schools and other nonprofits with a robust new fundraising channel.
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A new survey conducted by the Online Marketing Institute (in partnership with ClickZ and staffing firm Kelly Services) found inconsistent job skills and experience lacking in the current online marketing talent pool. The survey highlighted seven key…
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