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Performance Marketing Association
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We are excited to announce the release of the PMA Compliance Council Guide to Email Marketing: Compliance Requirements and Best Practices. 

To make sure that you're email policies and practices are not only in compliance, but are also consistent with consumer protection goals download this whitepaper at no charge here: http://thepma.org/email-marketing-compliance-and-best-practices-white-paper/

Great work by everyone on the PMA's Compliance Council! http://thepma.org/member-resources/pma-member-groups/pma-compliance-council/
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VigLink is an Industry Champion Member of the Performance Marketing Association.  This article originally appeared in FeedFront Magazine, Issue 25. The balance of power in affiliate marketing is undergoing a dramatic shift. The link economy, today an…
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Fanatics is a Corporate Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 16. Trademark (n) – A symbol, word, or words legally registered or established by use as representing a company or…
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As a longtime outsourced affiliate manager, I’ve had the pleasure of managing and consulting with many companies about their affiliate programs. It never fails to surprise me that sometimes even the largest brands forget that the details can be so very…
As a longtime outsourced affiliate manager, I’ve had the pleasure of managing and consulting with many companies about their affiliate programs. It never fails to surprise me that sometimes even the largest brands forget that the details can be so very important to the success of their affiliate programs.
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How Storefronts are Changing the Face of Affiliate Marketing

One of the most exciting areas of opportunity is affiliate storefronts, which not only give merchants the ability to connect with non-traditional affiliates, but present schools and other nonprofits with a robust new fundraising channel.
One of the most exciting areas of opportunity is affiliate storefronts, which not only give merchants the ability to connect with non-traditional affiliates, but present schools and other nonprofits with a robust new fundraising channel.
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What the Heck is an Affiliate? The Diverse Lexicon of Affiliate Marketing

So, what is an affiliate? To you, the answer is obvious, something that effortlessly jumps to the top of your mind. But did you know that there are at least four distinct definitions of the word "affiliate" being used across our industry?
So, what is an affiliate? To you, the answer is obvious, something that effortlessly jumps to the top of your mind. But did you know that there are at least four distinct definitions of the word
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The lead generation industry has a complex distribution model and sometimes rather obscure interconnections. Like any industry, when a lack of transparency exists, there’s s a ripe opportunity for fraudsters looking to make a quick buck. Fortunately, the…
The following two tabs change content below.BioLatest Posts Latest posts by (see all) How to Develop Lead Scoring - April 15, 2014 Is Your Site Ready for Primetime? - April 14, 2014 Online Marketers Bad at Marketing Themselves - April 7, 2014
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A new Bloomberg report states that mobile robots and "smart" computers are threatening to replace up to half the U.S. workforce within the next decade or two. The report cites an Oxford University study that identified more than 700 occupations at risk of…
A new Bloomberg report states that mobile robots and
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Following instructions and paying attention to details are key elements to doing a job right. It’s simply common sense, right? Well, it seems that those traits are just as important when applying for a job.
Following instructions and paying attention to details are key elements to doing a job right. It’s simply common sense, right? Well, it seems that those traits are just as important when applying for a job.
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Internet Sales Tax Reform Updates You Should Be Aware Of via @pmassociation & @missyward

The Performance Marketing Association’s mission is to advance and protect responsible performance marketing. One of our main goals is to advocate on behalf of the businesses that comprise the performance marketing industry and we’ve vigorously done so,…
The following two tabs change content below.BioLatest Posts Latest posts by (see all) Internet Sales Tax Reform Updates - February 26, 2014 How Storefronts are Changing the Face of Affiliate Marketing - February 25, 2014 Online Marketing Talent Needed - February 20, 2014 Google+ Missy Ward
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A new survey conducted by the Online Marketing Institute (in partnership with ClickZ and staffing firm Kelly Services) found inconsistent job skills and experience lacking in the current online marketing talent pool. The survey highlighted seven key…
The following two tabs change content below.BioLatest Posts Latest posts by (see all) Online Marketing Talent Needed - February 20, 2014 What the Heck is an Affiliate? The Diverse Lexicon of Affiliate Marketing - February 18, 2014 The Top 5 Pay-Per-Call Marketing Mistakes You Should Avoid - February 12, 2014
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If done properly, mobile affiliate marketing can be a thing of beauty, and a big moneymaker too. But before you get blinded by those dollar signs, be sure you’re aware of the pitfalls. Pay-per-call (PPCall) mobile affiliate marketers often fail to…
If done properly, mobile affiliate marketing can be a thing of beauty, and a big moneymaker too. But before you get blinded by those dollar signs, be sure you’re aware of the pitfalls. Pay-per-call (PPCall) mobile affiliate marketers often fail to maximize their commissions because of rookie mistakes.
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Connect, Inform and Advocate on Behalf of the Performance Marketing Industry
Introduction

The Performance Marketing Association is a non-profit trade association founded in 2008.  It is the only trade association representing the performance marketing industry.  We are a 501(c)6 corporation, incorporated in the State of Delaware, and doing business in the State of California.

The PMA’s mission is to champion and protect accountable performance marketing.  Our main goals are:

  • to promote the growth of the industry,
  • help model standards and best-practices and
  • advocate on behalf of the businesses that comprise the performance marketing industry.