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Red Pony | communications
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Writers, editors and communications consultants
Writers, editors and communications consultants

8 followers
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Between a grammatical error and a hard place: what to do when your boss asks you to publish something you know is incorrect https://redpony.com.au/how-tell-someone-wrong/
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One lesser side conflict in The Troubles is over language, much of it centred around the city known as both Derry and Londonderry. What do you choose when there’s no neutral?
https://redpony.com.au/when-word-choice-becomes-political-act/
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The authors of Freakonomics analysed ads for 100,000 houses to determine which words garnered the highest price at auction - and which words got the lowest. https://redpony.com.au/five-words-you-can-bet-the-house-on/
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When is it a good idea to correct your boss? And when should you just let it go? https://redpony.com.au/how-tell-someone-wrong/
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We were genuinely moved by this custody case ruling – not because of the verdict, but because of the effort the judge went to explain it in a way that would be understood by the children involved.
https://redpony.com.au/generosity-plain-english
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Trick 1: Answer the basic question that your reader is likely to be asking: Who are you? What are you offering? How will this benefit me? Why should I choose you over your competitors? https://redpony.com.au/three-tricks-to-writing-sticky-web-copy/
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In this custody case, the judge has put the interests of the children first – including writing his judgement in simple language they can read for themselves https://redpony.com.au/generosity-plain-english
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When someone visits your website, opens your newsletter or looks at your latest social media post, you want to engage their attention so that they’ll read on. Here’s how: https://redpony.com.au/three-tricks-to-writing-sticky-web-copy/
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A judge in a custody case has written his ruling in language even a child could understand – specifically, the children involved in the dispute. https://redpony.com.au/generosity-plain-english/
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