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Jonathan Russell
Works at Stickyeyes
Attended Leeds Metropolitan University
Lives in Leeds
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Jonathan Russell

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Google Introduces Data Highlighter Tool To Add Rich Snippet Data Markup To Web Pages
Webmasters no longer need to know HTML to add rich snippet/structured markup to their webpages - you can now use the Data Highlighter tool.
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Jonathan Russell

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How will Brand CTR affect the way Google ranks sites moving forward?
The time to join up your offline and online activity is now. Excellent snapshot of the future impact of brand CTR and BrandRank.

#search   #google  
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How The Load Time Of Your Site Could Be Affecting Your Rankings
Nice infographic by Neil Patel on the importance of page speed - great piece to show a client.
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Very interesting experiment. I'm going to change my profile photo asap!
 

Whoah! Results might surprise you!

What Makes for a Good Author Photo in the Local Results?

Part 1. Read this first
Here, read predictions from +Cyrus Shepard, +AJ Kohn and +Matt McGee from yesterday first (if you didn't already) and make yours:
http://blumenthals.com/blog/2012/12/10/what-makes-for-a-good-author-photo-in-the-local-results/

Stop! Go back and actually read that post above. No kidding.

Part 2. Read after you've read the other post
Now, the results from public are in with feedback from participants and +Mike Blumenthal:
http://blumenthals.com/blog/2012/12/11/what-makes-for-a-good-author-photo-in-the-local-results-part-2/

The point of all this is not to look at what works best in this case and go do that same thing for your business. That's silly! The main takeaway is:
Test. Test. Test. And do what's best for your audience.

[Suggested further reading]
Image is from Cyrus's article on +SEOmoz (another good article on topic):
http://www.seomoz.org/blog/google-author-photos
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My colleague at +Stickyeyes +stu foster Offers pinpoint insight into how we can deliver a more creative focused SEO campaign.

The reality is that the long-tail can actually deliver more traffic. There are infinite keyword variations, it’s much more targeted and it converts well. That however is not the end of it, that’s just the beginning.........

#search  
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Jonathan Russell

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Most Popular Linux Downloads and Posts of 2012
Time to create the kickass Linux media center! Great roundup of the most popular post & downloads.
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Jonathan Russell

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What Makes for a Good Author Photo in the Local Results?

Consumers pick their favorite author avatar - interesting results. I will implement this asap.
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Was There A Google Update A Few Days Ago?
The forums are alive with discussions regarding a potential algorithm update in the past week.

Personally I've seen several SERPs cleaned up of poor quality results in the past few days. I'd be inclined to say there has been a Panda refresh. Google has recently been confirming updates after the fact recently rather than prior warning.
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If you need to share the love let me know I can co mc. Been speaking to mike tonight hopefully get a guest post maybe Dec/Jan. Also publisher tag has stopped being supported, we should discuss tomorrow. Also you got a compliment today I need to pass along :-) 
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Stu Foster of Stickyeyes explores Google's continual quest to provide high quality SERPs and the impact this will have on SEO strategy moving forward. Specifically how the long-tail can actually deliver increased traffic.
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Have him in circles
265 people
Joe Ford's profile photo
John McCambley's profile photo
Work
Occupation
SEO Executive
Employment
  • Stickyeyes
    SEO Executive, 2012 - present
  • Fruit Box Ltd
    Director, 2009 - 2012
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Leeds
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Lover of all things marketing, digital and search.
Education
  • Leeds Metropolitan University
    Marketing, 2005 - 2008
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Male
Jonathan Russell's +1's are the things they like, agree with, or want to recommend.
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