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Aran Reeks
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Head of Client Strategy at Evosite
Head of Client Strategy at Evosite

96 followers
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Tip 7/52: 52 Conversion Tips

#7 – Make Sure Your Site Works on All Devices

Around half of eCommerce businesses still lack a mobile version of their site. 

Investing in a new mobile responsive site probably represents a significant cost. Faced with this it’s tempting to convince yourself that customers can still find what they want when your desktop site gets displayed on a mobile. 

Perhaps they are happy to pinch and scroll to find navigation buttons, and willing to put in the effort to complete forms and shopping carts that were not designed for a 4 inch screen. Or you could console yourself with the thought that people might use a mobile just for browsing and they’ll complete the purchase later on their laptop.

Unfortunately these are all delusions.

Ecommerce traffic from mobile devices is growing rapidly and will overtake that from PCs during this year. It’s true that conversion rates for mobile visitors are currently lower than for PCs but the gap is narrowing. Much of the difference probably just reflects the rotten mobile experience that many sites still offer.

A recent survey by +TNS revealed that 32% of online shoppers in the UK make a monthly purchase on their smartphone. This is by far the largest proportion in Europe.

Conversion is driven by convenience and user experience.  If people want to shop using a smartphone they will find a way of doing it - one that they find convenient.  They will remember the sites where it’s easy to find what they want and make a purchase, and they’ll avoid the ones where it’s a bit of a pain.

We know that during the evening people are much more likely to be lounging in a comfy chair using a tablet than sitting at a desk or with a laptop perched on their knees. And we know that people expect to interact with the sites they visit in ways that suit touch-screens. That’s just how things are.

The latest stats show that if you don’t offer a great user experience on all devices you are making it harder than necessary for around 40% of on-line shoppers to buy things from you. Is that really what you want?

View this entire series: http://www.evosite.co.uk/blog/52-top-tips-to-boost-ecommerce-conversion

Share your thoughts. If you want to add anything to this discussion please feel free – just add your comments below.
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Further Reading

You Don't Need an App for That by +Eric Dynowski via +Entrepreneur 

Use Google’s Image & Mobile Optimisation Guidelines For SEO Advantage by +Chris Liversidge via +Search Engine Land 
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Tags

#conversion      #ecommerce     #mobile #mcommerce   #onlineshopping   #convenience   #UX   #UserExperience   #CRO   #ConversionRateOptimisation     #Simple     #Tips   #ecommercetips     #conversiontips    #evosite  
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Another photo from our roadtrip this weekend to #Dorset  

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A quick photo from yesterday's #roadtrip to #Dorset #DurdleDoor #Sunset

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Tip week 1/52: A Year of Conversion Tips

Here we go - number 1 in a series of 52 succinct posts to help you increase conversion rates on your eCommerce site. A theme you are going to pick up regularly in this series is simplicity. The easier you make things for the people who visit your site the easier it’s going to be for them to buy things from you.

►  Postcode lookup

One thing we all hate when buying something on line is any sort of form filling. Laborious routines for providing personal details are a pain. And the longer it takes somebody to get from hitting the checkout button to completing their purchase, the more opportunity there is for them to get distracted or frustrated and give up on the process.

A postcode lookup facility such as +Postcode Anywhere is relatively easy to install. It saves your customers around a minute’s worth of typing (an age when you just want to buy something) and also ensures that address data is entered accurately.

According to +Postcode Anywhere installing automated postcode lookup can decrease cart abandonment rates by 30%. And any typing mistakes can also result in unsuccessful deliveries - triggering customer complaints even when you’re not at fault.

There’s also a message here about caring for your customers and offering a facility to make their lives easier. Let’s face it - we all tend to remember the sites where we find it easiest to complete our purchases and those that were a bit of a nightmare:

‘That checkout was painful to use, but I think I’ll add the site to my favourites anyway’ – Never going to happen!

Address look-ups cost a few pence each and the reduction in cart abandonment will more than return the investment. So if you don’t have the facility and need to improve your conversion rates, this would be an excellent place to start.

View this entire series: http://www.evosite.co.uk/blog/52-top-tips-to-boost-ecommerce-conversion

Share your thoughts. If you want to add anything to this discussion please feel free – just add your comments below.

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Further Reading

Why Delivery is Part of Your Core eCommerce Business http://www.evosite.co.uk/blog/why-delivery-is-part-of-your-core-ecommerce-business

Trust, Confidence and eCommerce Conversion http://www.evosite.co.uk/blog/trust-confidence-and-ecommerce-conversions

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Tags

#Conversion   #ecommerce   #Postcode   #CRO   #ConversionRateOptimisation   #Simple   #Tips   #ecommercetips   #conversiontips  
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Somerset Business Awards 2013
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