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Aran Reeks
Works at Evosite Ltd
Attended Somerset College of Arts and Technology
Lives in Taunton, Somerset
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Aran Reeks

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How to Devise and Focus your A/B Tests to Improve your Conversion Rates http://www.evosite.co.uk/blog/how-to-devise-and-focus-your-ab-tests-to-improve-your-conversion-rates
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Aran Reeks

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Another photo from our roadtrip this weekend to #Dorset  
Photo of Durdle Door, Dorset, UK taken 02/03/2014. Durdle Door is one of the most photographed landmarks along the Jurassic Coast. This rock arch in the sea was formed as a result of the softer rocks being eroded away behind the hard limestones, allowing the sea to punch through them. The name Durdle is derived from an Old English word 'thirl' meaning bore or drill. Eventually the arch will collapse to leave a sea stack such as those that can be...
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Tip week 1/52: A Year of Conversion Tips

Here we go - number 1 in a series of 52 succinct posts to help you increase conversion rates on your eCommerce site. A theme you are going to pick up regularly in this series is simplicity. The easier you make things for the people who visit your site the easier it’s going to be for them to buy things from you.

►  Postcode lookup

One thing we all hate when buying something on line is any sort of form filling. Laborious routines for providing personal details are a pain. And the longer it takes somebody to get from hitting the checkout button to completing their purchase, the more opportunity there is for them to get distracted or frustrated and give up on the process.

A postcode lookup facility such as +Postcode Anywhere is relatively easy to install. It saves your customers around a minute’s worth of typing (an age when you just want to buy something) and also ensures that address data is entered accurately.

According to +Postcode Anywhere installing automated postcode lookup can decrease cart abandonment rates by 30%. And any typing mistakes can also result in unsuccessful deliveries - triggering customer complaints even when you’re not at fault.

There’s also a message here about caring for your customers and offering a facility to make their lives easier. Let’s face it - we all tend to remember the sites where we find it easiest to complete our purchases and those that were a bit of a nightmare:

‘That checkout was painful to use, but I think I’ll add the site to my favourites anyway’ – Never going to happen!

Address look-ups cost a few pence each and the reduction in cart abandonment will more than return the investment. So if you don’t have the facility and need to improve your conversion rates, this would be an excellent place to start.

View this entire series: http://www.evosite.co.uk/blog/52-top-tips-to-boost-ecommerce-conversion

Share your thoughts. If you want to add anything to this discussion please feel free – just add your comments below.

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Further Reading

Why Delivery is Part of Your Core eCommerce Business http://www.evosite.co.uk/blog/why-delivery-is-part-of-your-core-ecommerce-business

Trust, Confidence and eCommerce Conversion http://www.evosite.co.uk/blog/trust-confidence-and-ecommerce-conversions

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#Conversion   #ecommerce   #Postcode   #CRO   #ConversionRateOptimisation   #Simple   #Tips   #ecommercetips   #conversiontips  
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Aran Reeks

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I'm watching The Italian Job on Film4. Come and join me on zeebox!
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I'm watching Hot Fuzz on ITV2. Come and join me on zeebox!
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Any idea when we can expect access to the beta?
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In this article, Addy Osmani and Paul Lewis discuss how to improve the paint performance of your websites and Web apps.
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Aran Reeks

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Tip 7/52: 52 Conversion Tips

#7 – Make Sure Your Site Works on All Devices

Around half of eCommerce businesses still lack a mobile version of their site. 

Investing in a new mobile responsive site probably represents a significant cost. Faced with this it’s tempting to convince yourself that customers can still find what they want when your desktop site gets displayed on a mobile. 

Perhaps they are happy to pinch and scroll to find navigation buttons, and willing to put in the effort to complete forms and shopping carts that were not designed for a 4 inch screen. Or you could console yourself with the thought that people might use a mobile just for browsing and they’ll complete the purchase later on their laptop.

Unfortunately these are all delusions.

Ecommerce traffic from mobile devices is growing rapidly and will overtake that from PCs during this year. It’s true that conversion rates for mobile visitors are currently lower than for PCs but the gap is narrowing. Much of the difference probably just reflects the rotten mobile experience that many sites still offer.

A recent survey by +TNS revealed that 32% of online shoppers in the UK make a monthly purchase on their smartphone. This is by far the largest proportion in Europe.

Conversion is driven by convenience and user experience.  If people want to shop using a smartphone they will find a way of doing it - one that they find convenient.  They will remember the sites where it’s easy to find what they want and make a purchase, and they’ll avoid the ones where it’s a bit of a pain.

We know that during the evening people are much more likely to be lounging in a comfy chair using a tablet than sitting at a desk or with a laptop perched on their knees. And we know that people expect to interact with the sites they visit in ways that suit touch-screens. That’s just how things are.

The latest stats show that if you don’t offer a great user experience on all devices you are making it harder than necessary for around 40% of on-line shoppers to buy things from you. Is that really what you want?

View this entire series: http://www.evosite.co.uk/blog/52-top-tips-to-boost-ecommerce-conversion

Share your thoughts. If you want to add anything to this discussion please feel free – just add your comments below.
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Further Reading

You Don't Need an App for That by +Eric Dynowski via +Entrepreneur 

Use Google’s Image & Mobile Optimisation Guidelines For SEO Advantage by +Chris Liversidge via +Search Engine Land 
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Tags

#conversion      #ecommerce     #mobile #mcommerce   #onlineshopping   #convenience   #UX   #UserExperience   #CRO   #ConversionRateOptimisation     #Simple     #Tips   #ecommercetips     #conversiontips    #evosite  
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A quick photo from yesterday's #roadtrip to #Dorset #DurdleDoor #Sunset
Durdle Door is a natural limestone arch on the Jurassic Coast near Lulworth in Dorset, England. It is privately owned by the Welds, a family who owns 12,000 acres in Dorset in the name of the Lulworth Estate. It is open to the public.
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Somerset Business Awards 2013
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Work
Occupation
Lead eCommerce Developer
Skills
PHP, MySQL, HTML, CSS, JavaScript, jQuery, Conversion Analysys, Google Analytics...
Employment
  • Evosite Ltd
    Lead eCommerce Developer, 2010 - present
    Established in 2001, we are a leading web design and development agency based in Taunton, Somerset delivering a comprehensive range of services from Content Management Systems and eCommerce Solutions to Branding and print design, all at very affordable prices. We have a proven track record working for a wide range of clients from local start-ups to large multinationals covering all aspects of website design and development. We pride ourselves on being a friendly and approachable web design company, creating long lasting relationships with our clients that ensure continual success. We create well designed and usable websites, delivered on time and on budget. The websites we create are bespoke and tailored to each clients business and their requirements. We have over 15 years' experience in web design and have a wealth of knowledge on Content Management Systems, eCommerce Solutions and many other areas of web development.
  • Property Consortium UK
    SQL Developer, 2008 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Taunton, Somerset
Previously
Stavanger, Norway - Taunton, Somerset
Story
Tagline
CRO, eCommerce developer, Blogger
Education
  • Somerset College of Arts and Technology
    IT General, 2006 - 2008
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Male
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Friends, Networking
Birthday
May 26, 1990
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In a relationship
Aran Reeks's +1's are the things they like, agree with, or want to recommend.
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Selling your phone? Compare recycling prices on thousands of mobile phone models online in the UK with Phones4Cash.

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Can you infect the world? Plague Inc. is a unique mix of high strategy and terrifyingly realistic simulation.Your pathogen has just infected

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Welcome to Chrome Beta for Android!• Preview the latest features: Try out the newest features. (Sometimes these may be a little rough around

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Netflix es el servicio líder mundial de suscripción para ver películas y series en tu teléfono. Esta aplicación móvil de Netflix está diseña

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Waze is a fun, community based mapping, traffic & navigation app. With millions of drivers from across the globe joining forces to outsmart

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Google Drive is one safe place for all your stuff. Upload photos, videos, documents, and other files that are important to you, then access

f8 Developer Conference
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The official app for the F8 2014 conference in San Francisco, CA on April 30, 2014. Confirmed, registered attendees are invited to use this

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Записывайте идеи и планы, получайте напоминания в нужное время или в определенном месте. Делайте голосовые заметки, и Google Keep автоматиче

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Instantly reach the people you care about.Messenger is a fast, free and reliable way to stay in touch. It's just like texting, but you don't