Thank Facebook for this. No joke. Before Facebook companies were terrified of back lash because geeks who knew about the ease by which companies could abuse your data watch dogged them. Then along came Facebook, also very tight on private date, but then they kept releasing more and more info to the point where it was downright absurd, and every other company saw how hundreds of millions of users simply kept using the social site and made excuses or downright had apathy for the privacy violations that Facebook kept doing over and over again, opening up new ways to your data just a you closed the old openings they had opened, by abusing the "opt in" legal loop hole (send a privacy notice via email that they are opted in, bury said info in the midst of a crap ton of other fine print, then open their data up). So then you start seeing other sites doing unbelievable things, like Amazon.com, which had been around for years and had very good privacy polices, actually replaced everyone's aliases they used to make comments, reviews, etc. on the website, with everyone's REAL NAME that was almost always their full exact name on their credit cards because they took it from everyone's billing information. I was flabbergasted when I saw my full legal name on all my reviews and comments. It was surreal to see that. Nonetheless, Amazon like many others saw the ease by which Facebook got by with it, and the revenue by result, and did it themselves.