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Rawson Internet Marketing
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Using Internal Marketing to Improve Employee Engagement. https://rawsoninternetmarketing.com/using-internal-marketing-to-improve-employee-engagement/

Much has been written on the subject of employee engagement, employee satisfaction and productivity; and there are many attempts to define, measure and influence outcomes in this field of study. This article will provide a brief overview of one of those broad strategies: Internal Marketing.
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Marketing automation allows businesses to stay organized, automate marketing activities and drive higher response rates and sales. https://rawsoninternetmarketing.com/send-emails-capture-leads-automate-marketing-close-deals/
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Content marketing is on the minds of many savvy business owners and entrepreneurs. However, it is impossible to have a winning content marketing strategy without four critical things. Your content marketing strategy should include an understanding of your target audience, the type of content that is of interest to your audience, the audience’s preferred mode for receiving content and metrics to evaluate your effectiveness.

Let’s look at these four categories more closely. https://rawsoninternetmarketing.com/create-winning-content-marketing-strategy-4-things/
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In a 24-hour news cycle where multiple issues regularly compete for media attention, capturing the interest of mainstream media is becoming harder than ever. If your issue is unrelated to current events, pitching reporters or producers to cover that item may be futile. As of this writing, the issues dominating headlines are wildfires in Northern California, Harvey Weinstein’s alleged history of sexual assault, escalating tensions between the United States and North Korea, and the Trump-Russia investigation.

Fortunately, you don’t have to wait until The Wall Street Journal or another outlet comes calling to promote your campaign or the groundbreaking work you’re spearheading. Here are four different ways you can create and publish your own media. https://rawsoninternetmarketing.com/4-ways-publish-content-tell-story/
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Connecting with the right prospects is the first step to sales and marketing success. Learn how to identify your ideal buyer and get the right people looking at your site, filling out your forms, and clicking through your emails:

Track baseline marketing metrics
Identify your ideal buyer and customer segments
Create “customer snapshot”
Attract leads to your site
Connecting that ideal buyer to YOUR site
Create a Whitepaper
Track Website activity
Check it out – download the guide.
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New recruits need to connect with your business on a regular basis, and email newsletters are a simple solution for your company’s recruiting and communication needs. Better communication through regular email newsletter publications can help inspire new recruits, generate positive word-of mouth referrals, build internal team spirit, and even lead to more positive perception of your firm in the community.
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Overwhelmed by the number and complexity of online marketing options? Sitting on the sidelines, and eager to get in the game, but confused about where to start. Sound familiar? If so, this guide is for you.

Whether you’re new to online marketing or just looking to do it better, the advice in this guide can help you reach your business goals. You’ll learn:

» How many new customers you can find online
» 10 ways to use the Internet to grow your business
» How to measure your results
» How one small business gets 90% of its sales online
» Key terms and what they mean
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Big box companies have been using big data analytics and predictive marketing for years to uncover deep customer insights to improve their target marketing outreach and predict sales.

Once accessible only to big companies who could afford big data scientists, we are excited to offer a quick, accurate and affordable big data analytical service to small and medium-sized companies that will:

-Uncover insights about your customers that you are unaware of,
-Predict who will buy your product or service, and
-Find more prospects just like your ideal customer.
#bigdata #predictiveanalytics  
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Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. Learn how to engage with and nurture your prospects and customers. This is the second in a three-part series, courtesy of Hatchbuck Marketing Automation Software. Download the PDF – Engage with Prospects and Customers. #hatchbuck #marketingautomation
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