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Rawson Internet Marketing
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Connecting with the right prospects is the first step to sales and marketing success. Learn how to identify your ideal buyer and get the right people looking at your site, filling out your forms, and clicking through your emails:

Track baseline marketing metrics
Identify your ideal buyer and customer segments
Create “customer snapshot”
Attract leads to your site
Connecting that ideal buyer to YOUR site
Create a Whitepaper
Track Website activity
Check it out – download the guide.

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New recruits need to connect with your business on a regular basis, and email newsletters are a simple solution for your company’s recruiting and communication needs. Better communication through regular email newsletter publications can help inspire new recruits, generate positive word-of mouth referrals, build internal team spirit, and even lead to more positive perception of your firm in the community.

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Overwhelmed by the number and complexity of online marketing options? Sitting on the sidelines, and eager to get in the game, but confused about where to start. Sound familiar? If so, this guide is for you.

Whether you’re new to online marketing or just looking to do it better, the advice in this guide can help you reach your business goals. You’ll learn:

» How many new customers you can find online
» 10 ways to use the Internet to grow your business
» How to measure your results
» How one small business gets 90% of its sales online
» Key terms and what they mean

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Big box companies have been using big data analytics and predictive marketing for years to uncover deep customer insights to improve their target marketing outreach and predict sales.

Once accessible only to big companies who could afford big data scientists, we are excited to offer a quick, accurate and affordable big data analytical service to small and medium-sized companies that will:

-Uncover insights about your customers that you are unaware of,
-Predict who will buy your product or service, and
-Find more prospects just like your ideal customer.
#bigdata #predictiveanalytics  

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Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. Learn how to engage with and nurture your prospects and customers. This is the second in a three-part series, courtesy of Hatchbuck Marketing Automation Software. Download the PDF – Engage with Prospects and Customers. #hatchbuck #marketingautomation

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Connecting with the right prospects is the first step to sales and marketing automation success.

In this first installment of a three-part series, courtesy of Hatchbuck Marketing Automation Software, let’s cover how to identify your ideal buyer and connect with leads that come to your website.

Summary:
Connecting with your prospects is all about identify who the people are that you want to connect with, tapping into their pain-points, providing them with a resource in exchange for their contact info and tracking their activity on your website to obtain further clues about what their needs are and how ready they are to buy.

Download (no sign-up required) “How to Connect with Your Ideal Buyer.” #internetmarketing #onlinemarketing #leadgeneration #marketingautomation #hatchbuck  

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A LinkedIn company page helps you network and prospect for quality sales leads, but it also establishes your public image on a global scale as a reputable and trustworthy organization. Although many consumers view social media site LinkedIn purely as a site for job hunters and the growth of personal networks, LinkedIn is an equally effective tool for generating new business. A 2013 study from Jill Konrath and Ardath Albee revealed that 84% of users generated several business opportunities from the use of LinkedIn. #linkedin #linkedinmarketing 

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Connecting with your prospects is all about identifying who are the people that you want to connect with, tapping into their pain-points, providing them with a resource in exchange for their contact info, and tracking their activity on your website to obtain further clues about what their needs are and how ready they are to buy.

After you’ve identified your ideal customers, the goal is to get them to your website so they can learn more about your business. Drive traffic to your website by crafting messaging and content that speak to their needs, and connect with them via marketing channels, such as:

Social Media: Share great content that resonates with your ideal customer, keeping your brand top of mind, and driving them to your site when they are ready to buy.

Online Ads: Advertise on websites that your target audience hangs out on.

Print Ads and Direct Mail: Incorporate a call to action to visit your website.

Blogging: Fresh, relevant content on your site gives prospects a reason to visit – and a reason to keep coming back.

Tradeshows: Collect contact information at tradeshows so you can follow-up with contacts after the event and direct them back to your website.

Email Marketing: Stay in touch with contacts and funnel them back to your website.

SEO (Search Engine Optimization): Keep your website updated with fresh, relevant content that entices other sites to publish your links, helping your prospects find your business through organic search.
PPC (Pay Per Click Advertising): Paid online ads based on the keywords your ideal customers search for the most; channel them back to your website.

Ideally, your business should be using a few, if not all of these channels to increase traffic to your website. Investing in new marketing channels boosts revenue by generating new leads – as long as you have an effective process in place for capturing, nurturing and converting new leads that come to your site.

Download our 16-page report for more information on attracting, capturing, and converting new leads.

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At RIM, we continually absorb a vast amount of marketing content from various publishers. Here is a sample of marketing articles we found on Twitter this week that we think may help you better connect with your prospects, engage more profitably with your audience, and grow your bottom line.

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Hatchbuck Software Partner Program Forms Agency Partnership with Rawson Internet Marketing >> Send Emails, Capture Leads, Automate Marketing and Close Deals. Boom. >> https://rawsoninternetmarketing.com/hatchbuck-software-partner-program-forms-agency-partnership-rawson-internet-marketing/
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