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New Post: The mystery of book publishing explained!
To an aspiring author, the publishing process seems like a big black box. You submit a proposal and then wait for a response from the publisher. Here's what happens in the meantime.
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There's a story that David Maister tells about trying to get tenure at Harvard. His advisor said, (something like) "Don't worry about what I find interesting, do great work. If the rest of the world finds you fascinating the Harvard faculty will adore you."

I think of this as the process of building that platform. If others have found you fascinating, then the publisher is likely to do so as well. I feel like so many people have this backwards, and focus on earning the publisher's approval rather than the audience's approval.
Very informative, especially the emphasis on helping the acquisitions editor.
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