Public
Some recent news coverage about Google has sparked interest in where we are and where we're headed in search.
Let me just say that every day, we're improving our ability to give you the best answers to your questions as quickly as possible. In doing so, we convert raw data into knowledge for millions of users around the world. But our ability to deliver this experience is a function of our understanding your question and also truly understanding all the data that's out there. And right now, our understanding is pretty darn limited. Ask us for “the 10 deepest lakes in the U.S,” and we'll give you decent results based on those keywords, but not necessarily because we understand what depth is or what a lake is.
In 2010, we acquired Freebase, an open-source knowledge graph, and in the time since we've grown it from 12 million interconnected entities and attributes to over 200 million. Our vision for this knowledge graph is as a tool to aid the creation of more knowledge -- an endless cycle of creativity and insight.
But as I explained in an interview last month (http://mashable.com/2012/02/13/google-knowledge-graph-change-search/), our initial steps towards this virtuous cycle are indeed baby steps. So stay tuned for updates on what will continue to be a long road ahead.
Let me just say that every day, we're improving our ability to give you the best answers to your questions as quickly as possible. In doing so, we convert raw data into knowledge for millions of users around the world. But our ability to deliver this experience is a function of our understanding your question and also truly understanding all the data that's out there. And right now, our understanding is pretty darn limited. Ask us for “the 10 deepest lakes in the U.S,” and we'll give you decent results based on those keywords, but not necessarily because we understand what depth is or what a lake is.
In 2010, we acquired Freebase, an open-source knowledge graph, and in the time since we've grown it from 12 million interconnected entities and attributes to over 200 million. Our vision for this knowledge graph is as a tool to aid the creation of more knowledge -- an endless cycle of creativity and insight.
But as I explained in an interview last month (http://mashable.com/2012/02/13/google-knowledge-graph-change-search/), our initial steps towards this virtuous cycle are indeed baby steps. So stay tuned for updates on what will continue to be a long road ahead.
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I love the intuitive approach--my kids always ask Google questions. Now when we ask for Google's homework help, we will spend more time learning and less time searching. Right? Please. And thank you for Google Docs!Mar 15, 2012
Go Google! Build the entities from 200 million to 2 billion and beyond!Mar 16, 2012
I reported on my last blog post that Google reached 200 millions entries (http://bit.ly/xrM5Ih) up from 22 millions .. Oups !Mar 17, 2012
come to think whether it is true/false not from comparison of multiple sources but from a single source pre-eliminated by Google.Mar 18, 2012
It would be interesting if the user could provide feedback to the algorithm. From telling it that "Ricki Lake" isn't a correct answer for the "10 deepest lakes in the US." It also would be great if the user could actually see what kind of assumptions the algorithm makes during a search with a way to customize it and/or turn them off. For example, searching for "Solar panels" and be able to turn off people selling them and adjust the search to get more technical data or vice versa.Mar 20, 2012
I'm less interested in Google's ability to answer questions than I am in their ability to match the right set of ads to a user for a term like "hotels" or "dresses." They are used by everyone, but the value of the query could be vastly different across types of users. If I can target, say, query + audience segment (not bid boosting, but bidding to whatever that keyword is worth to me), then that could be powerful because potentially that segment could be something beyond gender and HHI and more like position in funnel. We're seeing a bit of that in some of the retargeting betas, but the opportunity there is not as significant as I would like.Mar 20, 2012
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