Airbnb’s vagina-like logo - strategic decision or creative misfire?
no plus ones
- I think....neither. I'm going instead for happy accident. I don't believe the vaginal virality of the rebrand was intentional, but it works. Air BnB should follow Brian Eno's maxim in this instance - honour thy error as a hidden intention. The brand has been well and truely exposed! I must admit though that I found their new site to be creepy. That CCTV footage feeling was very off putting. It associated voyerism with the brand in my mind. I immediately thought, 'who will be watching me when I visit an air bnb home'?Dec 8, 2014
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