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Jane Goldman
I'm not a player, I just crush a lot.
I'm not a player, I just crush a lot.

Jane's posts

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Emotional and Apathetic brands
Emotion. It's a key component to many successful brands. Visceral. Intuitive. And yet, difficult to quantify. There are brands which have such passionate fans that they tattoo the logo or other prominent graphic or tagline on their person. There are brands ...

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Chopped Couscous Salad
Here's a relatively easy couscous salad to put together. Most of the prep is dicing things up. You can also easily modify this with what you have on hand. You could swap cannelloni beans with garbanzos, Israeli couscous for the traditional style or even orz...

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It's time to take a stand
This morning I came across this article from The Drum, Is Advertising Finally Ready to Shake Off Its Last Taboos? It's got a great example using the recent Maltesers campaign from the UK as a way to break through the stereotypes that advertising often showc...

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Lemon Meringue Cupcakes
I've had this recipe from King Arthur Flour bookmarked/pinned for a couple years, waiting for the right opportunity to make it.

OMG, why did I wait? They are super tasty. I loved the lemon curd and the cake, which has buttermilk in it, is superb on its ow...

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Avocado & Chickpea Salad
Last night we needed a side to go with our burgers. Hubs suggested guacamole, but that wasn't as helpful but it did spark an idea to use the perfectly ripe avocados for a salad. I used up some "end of the week" produce and made up a dressing that was a mix ...

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Great creative never starts with a blank page
Most people probably think that as ad creatives, we start with a blank page. I would argue that in advertising that is rarely the case. And usually when it is, it means something is dreadfully wrong. Starting point Strategy is already shaping the page befor...

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Content is a four letter word
The renowned Dave Trott wrote a piece for CampaignLive that hits on the emptiness of the word "content". The content is now just something to fill up the space; the delivery systems are what’s important, not the content. And that’s the massive shift that ha...

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Green Chicken Chili Ramen
The last couple of weeks I've been craving something gingery for dinner. And as last night was the first frost warning of the season, it seemed like a great night to try to put something together with the fresh noodles I had sitting in the fridge and the fi...

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Why Branded Mobile Apps Limit Engagement
This afternoon as I was making my way through my inbox, I came across a story in Media Post's Out to Launch email that struck me as something worth thinking about. Here's a screenshot from the email: For a long time I have worked on campaigns where "doing s...

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Chicken Gyros & Tzatziki
When you want something fresh and healthy, a great choice is choosing the gyro. Often mispronounced (proper  pronunciation here ), it's a great way to get protein and vegetables. Served with tzatziki, a yogurt-based sauce, it's also full of flavor. The word...
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