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Madeline Chapin
Works at Havas Discovery
Attended Elon University
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Madeline Chapin

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Facebook tries to fit everyone into neat little boxes of their demographics, their likes, their networks and their names - but what happens when someone doesn't want to be put in the Facebook designated box? Twitter ridicule of course!
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Madeline Chapin

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Go Circle Kiss 108!!
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Madeline Chapin

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Really, really, really, interesting interview and article about how Nike used NikePlus to build a social network around their brand. #SocialMediaNerd
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This has to be a publicity stunt. I'm not sure it's going to work the way Del taco really wants it to, but, hey, here I am talking about them and I had never heard of the company before….so...
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Madeline Chapin

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"One of the most important rules in software is to eat your own dog food."
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Have her in circles
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Madeline Chapin

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I never really understood Open Graph until I watched this. Now, I know. Open Graph is scary. In very simple terms the internet was once made up of pages, now, thanks to social media, it is made up of people and pages. And Open Graph ties these two parties, pages and people, together. Which at first glance is awesome, but what people have to understand is that Open Graph is only possible because of Facebook. Basically Facebook ties a big pretty (most likely royal blue) bow around the entire internet, people and pages.
That is scary, really really scary.

Side note: This guy does a really great job of explaining it in terms that non-developers can understand. :)
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scary, but REALLY FREAKING COOL from a marketing standpoint. hello super targeted advertising.
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Madeline Chapin

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I agree - the more engaging a teach the more likely I am to pay attention in class.
The amount of time that university students spend online during class is directly proportional to the quality of their teachers, argues an editorial writer for the Harvard Crimson, in part because the...
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Madeline Chapin

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Social Gamification if the future of social media marketing - bold statement but companies like Nike, American Airlines and Foursquare have proven that it is a successful marketing tool.
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It's always great to find recent articles on the topic your researching!
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As I am currently procrastinating on studying for my Future of the Internet mid-term tomorrow, I feel as though I can say with confidence that I do not agree with this study.
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Madeline Chapin

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Unlike these unfortunate interns, I didn't fetch a single lunch order, fill a single cup of coffee, or answer a single phone #DreamInternship
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People
Have her in circles
81 people
Sarah Small's profile photo
Cosmo Johnson's profile photo
Arik Cruz's profile photo
Kevin Swett's profile photo
Georgina Oram's profile photo
Rob Wall's profile photo
Derek Lackaff's profile photo
Emily Wise's profile photo
Raj Rawal's profile photo
Education
  • Elon University
    Strategic Communications, 2008 - 2012
  • Elon University
    Masters of Interactive Media, 2012 - 2013
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Work
Occupation
Digital Producer at Havas Discovery
Employment
  • Havas Discovery
    Digital Producer, present
  • Clear Channel Communications
    Web Content Intern, 2012
  • IMRE, LLC
    Web Developer, 2013 - 2014
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Gender
Female