Pinterest has updated its "movie and recipe Rich Pins, extrapolating more rich data to enhance the user experience on the platform."
How? Well, for recipes (http://bit.ly/1QwOuTD)...
We support Schema.org and h-recipe formats for marking up your pages.
What about movies (http://bit.ly/1QwOpiI)?
We support the Schema.org format for marking up your pages.
I think you're beginning to see why I filed this under "schema.org". And why this expansion of rich pin data illustrates why being an early adopter of structured data can reap dividends down the road.
While I have your attention, anyone reading this work at https://plus.google.com/+Pinterest (and damn you Google+ for still having no way of + linking a known Google+ entity)? Or know someone that works there? Or at ?
Because this (on all rich pin specification pages) hasn't been true since 28 July 2014:
"Note: If you use the Schema.org format, we suggest that you still include your site name using the og:site_name Open Graph tag. Schema.org doesn’t support a site name property."
Au contraire. Allow me to take your og:site_name code...
<meta property="og:site_name" content="MyMovieSite.com" />
... and schema.org-ify it for ya:
<div itemscope itemtype="http://schema.org/WebSite"><meta itemprop="name" content="MyMovieSite.com" /></div>
For any Community regulars that are wondering, I just tested it and, no, JSON-LD doesn't validate. :(
#schemaorg #structureddata #richpins #pinterest