Raskin vs Jobs: Serious design vs selling design

Half way through the Steve Jobs Biography, the biggest revelation for me so far is the clash between Raskin and Jobs. It's a clash between serious design and selling design:

1. Serious design does not necessarily sell well. That's why it needs to be expensive to even exist.
2. What sells is sentimentalism, nostalgia, solemnity—what sells is kitsch. That's why kitsch can be so cheap. Because it sells so well.

That is true for any kind of design. And this is why iCal has this fucking leather surface that makes any user interface designer puke wet feverish dogs. And that's why Apple has so much money in the bank. Not because of the mind blowing design of its hardware. (They always had the nicest hardware). But because people are sold through its nostalgic interface. The winning path started with OSX, the interface "you want to lick." Kitsch interfaces makes the average user think:

"I know how to use this!" (which is always a false promise)

instead of

"Looks like I need to learn to use this." (which is always the case)

In practice, Jef Raskin's serious design approach would win hands down against the Jobs approach—but Jef would not even get the chance to compete, because no one cares about serious design before getting in touch with it.
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