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EGC Group
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Series: Marketing Content We Love - This week's links are all about unleashing your creativity, structuring your to-do list for better productivity, and figuring out how exactly President Elect Trump may affect your business.

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Make Marketing Magic with Micro-Moments - Sales at favorite stores have begun. Advertisements are exclaiming the best products at even better prices. And with Black Friday one week away, the excitement and intensity of holiday shopping will soon be at its peak. One relatively recent component that has been added to the mix is the real-time attention-getting advertising tool known as “micro-moments.”

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The Novelty of Native Advertising

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Twitter and Vine: A Match Not Made in Social Media Heaven -   Vine is to Twitter as Instagram is to Facebook. The parallel, unfortunately, ends there. Whether it is fate, irony or simply bad luck, the breakthrough success of the combined platforms of Facebook and Instagram contrast greatly with the difficulties and misfortune of the partnership of Twitter and Vine.

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Immersion Into Canvas - A blank canvas is an opportunity. It’s a chance to express, to evoke feelings, shift perspectives and inspire. Facebook’s Canvas presents a unique opportunity to create a digitally immersive social experience, taking marketing messaging to the next level.

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The Rise of Content Creators - If your title is “Content Creator,” then you’re in luck. It’s a growing industry, as we recently wrote about in our ebook. Companies are seeing the immense value of hiring content developers who have the unique ability to create personalized and positive experiences that customers are drawn to. 

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Influencer Marketing for the Digital Age - Let’s play a little “association” game. If you think of the Lincoln Navigator automobile, you might then think of the actor Matthew McConaughey. Or, former Los Angeles Lakers all-star Kobe Bryant may come to mind, and you may instantly think of “Shock Top,” a Belgian-style wheat ale. These are two examples of influencer marketing in action.

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The Wheels Come Off Facebook’s Marketplace Rollout

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Views on Video at Advertising Week 2016 - Today, September 30, marks the end of this year’s Manhattan-based Advertising Week.  Since 2004, this event has had an ever-growing following of everyone from industry professionals to students who may be considering careers in the field. And, as has been the custom, this year’s event had differences and changes from past years – much like the profession of advertising itself.

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The Benefits of Video Marketing - Video marketing is a win-win situation for brands, businesses, and consumers. And by adding social media to the mix, the wins are practically guaranteed. With the relatively recent advent of Instant Video on Facebook, the partnership between video and advertising cannot be underestimated.
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