Once again you've hit the nub of the thing. The hyperbole people use to describe their offerings i.e. state-of-the-art, leading edge, innovative and the like make me want to stab myself ;-). Great video.
- JILL KONRATH, Selling to Big Companies, Xerox, CPT
- SNAP Selling, a #1 Amazon sales book & winner of multiple awards.
- Selling to Big Companies, a Fortune magazine "must read" and Amazon Top 20 sales book since 2006.
- University of Minnesota
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