E-Commerce has changed the game.
I'm amazed it took major retailers this long to realize their model is flawed. As our lives become busier and our wallets shrink people will research and shop online even more.
At our fingertips is almost any product available in a brick and mortar store. We can find reviews, quickly ask our friends via social media, and compare prices within minutes. If we do enter a traditional store chances are many shoppers have already done all that. Often they know more
than the sales staff about a product or service.
Impulse shopping is fading. Surgical shopping is the new King. The web is his Kingdom.http://yhoo.it/pFmCzC