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Digital Strategy

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Since G+ now has the communities feature that is far more social why not join us at our new (opened 10 minutes ago), Digital Strategy community.  Suggestions for features and topics of discussion welcome.
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Digital Strategy

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A little more by me, looking into gifting as a sales promotion mechanism
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Digital Strategy

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Thinking a little more multi-discipline with digital strategy.
 
Feature from our CIO, Richard Conyard on SocialMediaToday - 4 psychology tips for brand messaging: 
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Digital Strategy

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Looking for that elusive idea to excite and unite your audience? Here's our expert insight: http://bit.ly/LR3Fcw  
The 'big idea' is the core of a campaign; it is the raw message that ties each channel and medium together and the emotional connection between the audience and the brand. Richard Conyard, Red Ant CI...
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Digital Strategy

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New Red Ant blog post - What's the big idea? http://bit.ly/LR3Fcw  - something a little different, hope you enjoy :-)
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At min wage the UK spends nearly £51 million (£50,666,666.67) of time monthly using Facebook each month, however with more than 30 Million profiles and 500 mins on Facebook each month the average user visits 43 times a month for 23 seconds - conclusion a lot of inactive profiles and the published 1.3 billion visits reported probably not accurate? Sources Hitwise, Wikipedia and Facebook
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Have them in circles
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Digital Strategy

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Some thoughts on approaches to digital strategy.
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Digital Strategy

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Getting creative with mobile campaigns
 
Hopefully an interesting read on how to approach SoLoMo campaigns, oh and one of mine.
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Digital Strategy

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the challenges of driving digital audiences to in-store retail...
 
Our latest blog post: expert insight into last mile marketing - the digital commerce frontier: 
Ecommerce has gone from strength to strength over the last decade or so, but the bulk of sales revenue still comes from in-store purchases. Integrating digital commerce into 'Last mile' marketing - se...
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Digital Strategy

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Matt shares his thoughts about Augmented Reality and Google Glass.
At this year's I/O conference in San Francisco, Google showcased Google Glass, its new Augmented Reality product. It's a technological development which has the potential to truly enhance user experie...
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Digital Strategy

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Ever thought about adding #gaming to your #digital arsenal? Red Ant's latest blog looks at why you should: bit.ly/MehzZb
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Digital Strategy

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Red Ant originally shared:
 
“Happiness Is” – Coke Joins Tumblr


The blog features Coke-inspired musings on the true meaning of happiness.

http://coca-cola.tumblr.com/
Welcome to the official Tumblr page of Coca-Cola where we’re sharing Happiness one post at a time.
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Supporting Google+ page for the planning and managing digital strategy paper
Introduction
Supporting Google+ page for the planning and managing digital strategy paper.