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Marcus Messner
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Watch the third research panel of the Media+Health Symposium at 3:15 p.m. (U.S. Eastern Time) on Feb. 12. The live stream will become available in this post at that time. Post your questions and discussion contributions on Twitter with the hashtag #vcuglobalhealth. The Symposium ends after this panel.

3:15 pm – 4:15 pm: Research Panel 3

Uses of Social Media in Health Communication

Moderator: Marcus Messner, Virginia Commonwealth University

Best social media practices for communicating behavioral and emotional health research and outcomes to undergraduate students. Amy Adkins, Craig Zirpolo, Jeanine Guidry, Julia Moore, Zoe Neale, Regina Coles, Sarah Faris and Danielle Dick, Virginia Commonwealth University

Expressive communication in social networks as participative therapy? Examining the limits of expressive writing for health in online social networks. Jessica Moore, Butler University

“You’ve Been Nominated!” Using Social Ties to Strategically Influence Engagement in Social Marketing Interventions. Aurora Occa and Joy Kathleen Leopold, University of Miami
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Watch the second research panel of the Media+Health Symposium at 1:45 p.m. (U.S. Eastern Time) on Feb. 12. The live stream will become available in this post at that time. Post your questions and discussion contributions on Twitter with the hashtag #vcuglobalhealth.

1:45 pm – 3 pm: Research Panel 2

Mobile Technology in Health Communication

Moderator: Rowena Briones, Virginia Commonwealth University

Using health information technology to reach patients in underserved communities: A pilot study to close the gap in health disparities. Mark H. Ryan, Virginia Commonwealth University, Jonathan Yoder, University of Massachusetts Memorial Center, Sharon Flores, Virginia Commonwealth University, Jason Soh, Oregon Health and Science University, and Allison A. Vanderbilt, College of Medicine and Life Sciences at the University of Toledo

The Doctor in my Pocket: Examining Mobile Approaches to Personal Well-Being. Laura Crosswell, University of Nevada

Sexual health text message services: A discussion of service types and the benefits of personalization. Jessica Fitts Willoughby and Adrienne Muldrow, Washington State University
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Watch a professional panel on social media for patient-centered brands at the Media+Health Symposium at 11:45 a.m. (U.S. Eastern Time) on Feb. 12. The live stream will become available in this post at that time. Post your questions and discussion contributions on Twitter with the hashtag #vcuglobalhealth. After this panel, the Symposium will have a lunch break until 1:45 p.m.

11:45 am – 12:45 pm: Professional Panel

2016 Health Care Marketing Trends

Moderator: Jay Adams, Virginia Commonwealth University

Speakers: Stephen Moegling, Partner, Franklin Street
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Watch the first research panel of the Media+Health Symposium at 10:15 a.m. (U.S. Eastern Time) on Feb. 12. The live stream will become available in this post at that time. Post your questions and discussion contributions on Twitter with the hashtag #vcuglobalhealth.

10:15 am – 11:30 am: Research Panel 1

Visual Strategies in Health Communication

Moderator: Shana Meganck, Virginia Commonwealth University

Representing Cancer: Implicit communication of cancer and gender on Instagram. Avery E. Holton, University of Utah, and Allison Lazard, University of North Carolina-Chapel Hill

A Textual Analysis of HPV Vaccine Educational Videos Targeting Adolescents on YouTube. Aurora Occa, University of Miami

The health-related uses and gratifications of Youtube: Motive, Cognitive involvement, online activity, and sense of empowerment. Daniel Park and Elizabeth Goering, Indiana University-Purdue University Indianapolis

Effects of Photographic and Textual Framing in Nutritional Messages on Visual Attention, Recall and Persuasion. Bart Wojdynski and Yen-I Lee, University of Georgia
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Watch the opening of the Media+Health Symposium and a teaching panel at 9:30 a.m. on Feb. 12 (U.S. Eastern Time). The live stream will become available in this post at that time. Post your questions and discussion contributions on Twitter with the hashtag #vcuglobalhealth.

9:30 am – 10 am: Welcome and Teaching Panel 

Welcome: Dr. Hong Cheng, Director of the Robertson School of Media and Culture, and Dr. Marcus Messner, Executive Director of the Center for Media+Health

Teaching and Studying Global Health and Social Media in an Open Online Environment

Panelists: Vivian Medina-Messner, Jeanine Guidry, Hannah Bass, Danielle Ferguson, Virginia Commonwealth University

You can find more information about the "Global Health and Social Media" course and the student projects for nonprofit clients on the course website. 
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After you submitted your final social media strategy and social media report as well as the recorded presentation, we forwarded them to the clients International Children's Heart Foundation and Physicians for Peace. Each client evaluated the team projects and decided on which team produced the best strategy and campaign for them.

We will announce those two winning teams in a Google Hangout with the clients on Monday, Dec. 14, at 10 a.m (Eastern Time). The Hangout will become available at that time in this post. The winning teams will automatically received an "A" for their projects and will have the opportunity to present their projects at the Media+Health Symposium at VCU in February 2016. We are planning to release all project report and presentation grades on Dec. 14 as well.
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