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Jeffrey Rohrs
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Jeffrey Rohrs

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What Google Glass becomes in the hands of a 12 year-old.  A first-person shooter camera for Nerf battles (sans ammo). #throughglass
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Now for the video comm link so you can share what your teammates see.
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Jeffrey Rohrs

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Jeffrey Rohrs

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Hot off the press! SFF #20: MARKETERS FROM MARS! The real differences between marketers & consumers today. For instance, did you know that marketers follow brands on Twitter 3x more than consumers?  And that consumers with smartphones follow brands on Twitter 3x more than consumers without smartphones?

Report download includes PPT w/JPEGs of all the report charts, plus you get a bonus chart comparing the digital morning/evening habits of marketers and consumers. Enjoy--feedback welcome! http://bit.ly/10vAeqk
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Jeffrey Rohrs

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Bailey, my 6 year-old: "You guys are lucky that I don't like pink unicorns that fart love."

Me: "Yes. Yes, we are."
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Have him in circles
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Jeffrey Rohrs

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Published our infographic about Super Bowl web, mobile & social calls-to-action today. Still shaking my head that more brands didn't use their moment in the sun to build audiences beyond the game.  Only Oreo and AXE made real efforts.  And if you haven't checked out Oreo's Instagram page yet--do.  They went from 2,200 followers to over 57,000, and the ongoing #cremethis and #cookiethis photo submission promotion is simply stellar. Submit a photo and their creative team is replicating it in creme or cookie form. 

Anyway, here's the infographic.  Enjoy! http://blog.exacttarget.com/blog/jeffrey-rohrs/infographic-super-bowl-xlvii-a-mobile-social-email-miss
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Jeffrey Rohrs

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Andrew Sullivan (@SullyDish) nails the NRA, Republican "leadership" & fanatics perverting conservatism. http://andrewsullivan.thedailybeast.com/2012/12/enough.html
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Jeffrey Rohrs

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One of my favorite project contributions of 2012--"The Power of Brand."
 
The Power of Everything.....our brand-new ebook was just released (and you can win a hard copy).

It includes 12 brilliant passages from outstanding marketers that will inspire you to get better at mobile, content, research, data and corporate culture in 2013. 

http://www.convinceandconvert.com/social-media-strategy/how-mobile-content-influence-and-culture-are-changing-marketing-forever-free-ebook/

With contributions from: +Amber Naslund +Jeffrey Rohrs   +Ann Handley +Marcus Sheridan +Tom Webster +Gina Rau +Eric Boggs +Jason Falls +Joe Pulizzi +Mark Schaefer +Tim Hayden +Scott Stratten 
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It looks great and I can't wait to start reading. I'm sure it must have been fun to work on. Thanks for sharing!
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Have him in circles
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  • ExactTarget
    VP, Marketing Research & Education, 4 - present
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Husband, Dad, Recovering Attorney, Bacon-Lover, Loyal Clevelander & CLE sports victim.
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