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Jeffrey Rohrs
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Jeffrey Rohrs

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What Google Glass becomes in the hands of a 12 year-old.  A first-person shooter camera for Nerf battles (sans ammo). #throughglass
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Now for the video comm link so you can share what your teammates see.
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Jeffrey Rohrs

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Hot off the press! SFF #20: MARKETERS FROM MARS! The real differences between marketers & consumers today. For instance, did you know that marketers follow brands on Twitter 3x more than consumers?  And that consumers with smartphones follow brands on Twitter 3x more than consumers without smartphones?

Report download includes PPT w/JPEGs of all the report charts, plus you get a bonus chart comparing the digital morning/evening habits of marketers and consumers. Enjoy--feedback welcome! http://bit.ly/10vAeqk
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Jeffrey Rohrs

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Published our infographic about Super Bowl web, mobile & social calls-to-action today. Still shaking my head that more brands didn't use their moment in the sun to build audiences beyond the game.  Only Oreo and AXE made real efforts.  And if you haven't checked out Oreo's Instagram page yet--do.  They went from 2,200 followers to over 57,000, and the ongoing #cremethis and #cookiethis photo submission promotion is simply stellar. Submit a photo and their creative team is replicating it in creme or cookie form. 

Anyway, here's the infographic.  Enjoy! http://blog.exacttarget.com/blog/jeffrey-rohrs/infographic-super-bowl-xlvii-a-mobile-social-email-miss
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Andrew Sullivan (@SullyDish) nails the NRA, Republican "leadership" & fanatics perverting conservatism. http://andrewsullivan.thedailybeast.com/2012/12/enough.html
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Have him in circles
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  • ExactTarget
    VP, Marketing Research & Education, 4 - present
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Husband, Dad, Recovering Attorney, Bacon-Lover, Loyal Clevelander & CLE sports victim.
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