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Congruent Digital
Everything You Need to Succeed Online!
Everything You Need to Succeed Online!

Congruent Digital's posts

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Google Announces Plans for Mobile-first Indexing

Recently, on the Google Webmaster Central Blog, Product Manager Doantam Phan, announced Google has started and will continue testing a mobile-first index.

"algorithms will eventually primarily use the mobile version of a site’s content to rank pages."

There's a lot of discussion around structured markup, so if you're not currently marking up your pages, now would be a good time to implement.

Click below to get specific recommendations on how to prepare your responsive or dynamic serving site. 

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Penguin 4.0 is Released

Penguin 4.0 is here and will be rolling out during the next few weeks. This will be the last official Penguin announced update as the algo. is now a real-time signal processed within its core search algorithm.

Penguin is also now more granular and devalues spam by adjusting ranking based on spam signals, rather than affecting the entire website. 

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Google to Drop Mobile-friendly" Label & Penalize Sites with Intrusive Interstitials

Yesterday on the Official Google Webmaster Central blog, Google announced two upcoming changes to mobile search results.

Now that 85% of all pages in mobile search are mobile-friendly, Google will be removing the mobile-friendly label to provide less cluttered search results.

Also announced is a penalty for intrusive interstitials including popups that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.

Get the full story here:


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How to Do Local Keyword Research

Keyword research for local businesses requires a different approach than research for national or global campaigns.

In this video tutorial, I share my process for using Google's Keyword Planner Tool to find keywords that can be used to guide a SEO/SEM digital marketing campaign.

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Why Google Rewards Re-Publishing

Should you re-publish content on the same topic on your own blog? The answer is a resounding yes and in his latest Whiteboard Friday, +Rand Fishkin tells us why including:

➫ There tends to be a high correlation with positive rankings performance and showing a recent date
➫ When you publish multiple times, you're building up that topical authority
➫ Multiple pieces of content tend to yield multiple opportunities to earn links & social shares
➫ You become a better writer and promoter over time

What would you add to Rand's list? 

#contentmarketing   #contentstrategy  

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 How to Maximize Facebook Post Engagement

Everyone knows the organic reach of Facebook posts is declining, so how can you stay visible on a budget?

In this post, Steve Rayson tells us that we don't always have to recreate the wheel, and provides a few tips to keep reach and engagement high.

#socialmediamarketing   #facebookmarketing  

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How to Write Product Descriptions That Will Make Customers Love Your Brand

Writing great product descriptions is a true art form that balances the needs of your audience with sending clear signals to search engines.

In this post on YouMoz blog, +Martina Mercer providers readers with actionable advice for for creating product descriptions that are written for customers and optimized for SEO. 

#productdescriptions   #copywriting   #seo  

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8 Ways Semantic SEO Will Make You Question Everything You’re Doing Right Now

In his first guest post on Congruent Digital,  +Rick Eliason explains what semantic SEO means to him, and how we can apply his insights to help send clear, concise signals to search engines. 

Google’s algorithms are now much better at detecting and reading engagement and evangelism signals so if you want to win at semantic search the first thing you need to do is ruthlessly assess how good your site is compared to the competition.

#semanticsearch   #semanticseo   #seo    

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Bing: The Drop In Organic Referrals Due To  Search Encryption Roll Out

Bing says the drop in organic traffic you see in your analytics might be related to their HTTPS migration. Expect the drop to continue as they push more searchers over encrypted search.

#bing   #bingseo  

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Types of Social Content to Embed Into Your Posts & Pages

As authors we know that including rich media can work to make our content more interesting and engaging.

While high quality images, memes and graphics all serve this purpose, did you know that most major social networks all provide options to embed public social content published?

In this post you'll learn about 7 different types of social content you can embed to increase awareness for your social accounts and make your posts & pages more engaging. 

#socialcontent   #socialmedia   #contentmarketing  
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