BRANDInsider recently sat down with Ed Santos, Creative Director, "of everything good", as Eddy likes to say, for an in-depth video conversation that produced a series of five webisodes that profile the brands maverick-style, history, menu, culture and marketing strategy, that contribute to its success. There's no doubt that video content can help brands or companies get the edge in the world of social media marketing.
I like the maverick Wahoo brand. They know who they are and consumers like them for it. They aren't trying to be a personality that fits a specific demographic. They found who they were first.
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