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Cosmetic Digital
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Website Live | Allure Skin & Laser Clinic - Allure Skin & Laser Clinic is situated in Erith, just outside of London, and specialises in laser hair removal, professional skincare, and aesthetics treatments. They needed a website that reflected their prestige and reputation, so naturally we worked very closely with them to produce this bespoke website. Using luxurious and clean colours such as bronze, charcoal, and mink, we created a beautiful website for this professional clinic. Our in-hous...
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Beeston Dental Practice | Website Live - We’ve had many projects go live recently, and one of them is the brand-new website for Beeston Dental Practice & Implant Clinic. Beeston Dental is situated in Nottingham and is home to general dentistry, cosmetic dentistry, and implant dentistry as well as taking on both private and NHS patients. Cosmetic Digital worked closely with Beeston Dental to produce a fresh, clean, and contemporary website with the ultimate ease of usability. Bespoke crafted...
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The biggest SEO updates of 2018 – Digital Roundup - Google now releases algorithm updates on a near-daily basis, constantly tweaking and improving the way their crawlers absorb and index content on a website, and how this information is used to place websites in a ranking order. It’s more important than ever to adapt a dynamic SEO strategy, and don’t ever put all your eggs in one basket. When algorithms change there can be instant results in the form of big drops, jumps or even Google penal...
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How Google’s Speed Update Affects Your Mobile Site - In the ever-shifting world of Google, nothing is safe. It’s many facets are constantly updating, upgrading, and keeping businesses on their toes. First, we brought you a blog post on SEO strategy changes to make in 2018, then we brought you guidance on how to combat a mobile site bounce rate, and now Google’s Speed Update seems to combine both of these into one nicely tied-up package. Google has been using page speed as a ranking factor f...
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Using Trust Indicators In Your Content - Consider when the last time was that you bought a product or service without doing some research into the business and its track record. These days, the answer is likely never. Patients, as consumers, place heavy consideration on these kinds of assets, as it is an opportunity for them to build trust in you and your services. Building trust is incredibly important as it forms part of your professional reputation and will indefinitely influence a new c...
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Why video marketing is vital to your digital content - Video is the most highly consumed digital media, with 300 hours of it being uploaded to YouTube every minute. Businesses not adapting their content marketing to include video aren’t reaping the engagement they could be and are missing out on those crucial conversions. Static content is useful for static views, such as an Instagram grid overview or a thumbnail, but video as an active media on websites and Facebook feeds can be extremely ...
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Why your business needs social media - Social media is growing at an incredibly fast rate. With a jaw-dropping 1/3 of the world using social media regularly, it has fast become an arena to not only introduce your brand and business to the masses, but to also battle with your competitors vying to do the same. Social media needs more strategizing, targeting, and research than some may think. Your social media strategy should be partnered with, but not directly reliant on, your digital marketi...
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Blogging in aesthetics: why and how - We would always recommend a blog on your website. There’s a reason that there are so many people taking advantage of professional blogging under the topics of lifestyle, fashion, and even parenthood – it works. It brings traffic, it brings enquiries, it brings conversions. It’s one of the most inexpensive marketing tools to use on your website, and it can prove priceless. Your overall digital marketing strategy can benefit from the presence of a blog te...
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How best to spend your digital marketing budget - As a digital marketing agency, we clearly value the depth and dimension a well-spent digital marketing budget can bring to a business. Digital marketing can span anywhere from social media, to your website, to Google search optimisation, and should be utilised to the best of your ability to maximise your brand exposure.   Every business, clinic, and practice should be investing in a healthy digital marketing budget. However, it’s important t...
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The Hyperpigmentation Clinic | Website Live - Our latest website build is live. The Hyperpigmentation Clinic is the world’s only specialist hyperpigmentation treatment centre designed to accommodate people of colour. Dr Vanita Rattan provides professional grade hyperpigmentation treatment using a Mandelic based treatment packed with Tyrosinase inhibitors designed for ethnic skin. Cosmetic Digital and The Hyperpigmentation Clinic agreed that their website needed to demonstrate their prowess ...
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