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David John Wyatt
180 followers -
Certified Awesome
Certified Awesome

180 followers
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No more 20% over-delivery in AdWords budget/spend. Hello 100% daily over-delivery!! If you leave your budget alone for a month, this will balance out, but if you change your budgets multiple times a month, you could look forward to spend being TWICE your budget!! Sheesh... way to milk the money machine, Google.
#adwords
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A variety of well optimized ad extensions are essential to standing out on SERPs.
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My fellow Search Ad Enthusiasts! I've written an article on my website answering several frequently asked questions about Ad Extensions and how to get the most out of them. Let me know what you think!
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Anyone seeing promotion code extensions in their accounts?
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AdWords news as of today. Applies to advertisers using location extensions.
Key Takeaways:
• Local search ads now in "Local Finder" aka "More places"
• Google Maps is now part of Google Search "Proper" and not part of Search Partners. *This is a big deal if you want to exclude search partners but keep maps*
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These are pretty low compared to what I've managed, but that comes down to the real problem with PPC: tracking. Clients either don't see the value in the same actions as their marketing team or they don't have the resources to track them.
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