Why Classified Ads:
Classified advertising is a popular form of advertising which is particularly common in newspapers, internet, and other periodicals which may be distributed free of charge or be sold.
The advertisements are grouped into categories or classes such as "for sale—telephones", "wanted—kitchen appliances", and "services—plumbing", hence the term "classified".
While classified advertisements are often offered and maintained by financially strong companies the cost to individuals has dropped over the years to basically nothing, offering, even in paid options, a much cheaper marketing solution than larger display advertisements used by businesses.
Classified advertisements were mostly placed by private individuals with single items they wish to sell or buy. However, nowadays it has become very popular amongst medium and small businesses, forming a significant part of marketing campaigns while keeping marketing costs low.
“My advice to small and medium sized companies and entrepreneurs is to embrace this new tendency and to embark on a proper strategy to use this wonderful marketing tool. Nominating an individual in your company to manage and control the ads is a very good starting point” Johan, the CEO of World Solutions Free Classifieds [Pty] Ltd, said.