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Milan Gokhale
Works at Zeus River
Attended University of Western Ontario
Lived in Seattle, Washington, USA
260 followers|5,737 views
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Milan Gokhale

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Some more thoughts on the fallacy of finding a technical co-founder...
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Milan Gokhale

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I get pitched often to be part of new tech startups. Here's my advice for how you can get your tech-related startup idea noticed by a software developer.
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This Kony 2012 business is ridiculous. Here's a post that exposes the falsehoods and inaccuracies of the original viral video.
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"The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us with mainly the slow and self-obsessed to be artists." -- Banksy
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Goodness gracious!
Think Progress originally shared:
 
What's wrong with this picture?
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An important post about the future of social media. +Ritika Goel +Raymond Kao +Maurice Chang, this is part of what I was talking about on Friday about what Facebook is becoming.
Robert Scoble originally shared:
 
My 40-minute look into what Google is doing with Google+: the game of games

Why did Eric Schmidt say Google+ is all about identity? I didn't get that at first, but here's my analysis and also why I'm betting my entire career on Google+.
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Milan Gokhale's profile photoRaymond Kao's profile photo
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Ray,
No arguments on any of these points. You are right about everything. As of Monday morning, the Zeus River social media strategy will include these points:

* Be everywhere you need to be: All social media sites are valid marketing channels.
* Content is king: Don't pollute any channels with garbage.
* Social media is still permission marketing: People who have followed you have opted in to your updates.
* Brands are human: If they talk to you, talk back because they want to interact with you.

HOWEVER
I've figured out why I've spent an inordinate amount of time focused on this issue. It has nothing to do with the professional ramifications of Zeus River flooding people's news feed (although on Friday, that is what we focused on). The point of sharing this post with you was to highlight something much more personal. It deals with identity.

One of the reasons I don't spend a lot of time on Facebook anymore has little to do with being considerate of other people's feed. It deals with the increasing chasm that exists between what we know Facebook is doing with our data, and what we are choosing to share with our friends. As that gap increases, Facebook wins - and individuals like you and me lose. There was a time when my browser was made by a non-profit (Firefox), my content was an entirely open standard (HTML), my knowledge base was a non-profit (Wikipedia) and my content consumption mechanism was a free standard (RSS). Lately, I seem to have lost that space. My browser is either Chrome or Android, my email is through Gmail, my knowledge base is Google+ and my content distribution and consumption tool is Facebook or Twitter. These are all privately-owned corporations. They slice and dice our profile information, our habits and our personalities. None of our current social networks are truly free. They are freemium models. We all pay for the service by filling out our profile pages, generating content, browsing to our favourite Facebook Fan pages and 'liking' everything. The receipt for these costs is buried in a terms of service/usage agreement that no one reads or understands, including me.

Facebook's mission is very clear: they want to be an identity platform that figures out who you are, and serves you ads that caters to that identity. This is great for better targeting of more consumerism (better service, better music, better restaurants, etc.). But think about what happens once they achieve the goal of figuring out everything about who we are. How do we protect our identities from being sold to the highest bidder? It is fine when Facebook is selling aggregate info to Louis Vuitton about females who use the word "shopping" in their status updates. It's another thing altogether when Facebook sells info about every person in the U.S. to the government in China.

Wait. I know, I know. This sounds like a conspiracy theory, right? Or maybe, as +Ritika Goel often tells me, I'm being extremist and taking things to an illogical end point. But this doesn't feel illogical to me. Right now, Mark Zuckerberg has lots of control over how much corporations are allowed to mine his data. But when Facebook IPO's, Zuckerberg will lose much of his influence. This is inevitable in any public corporation. Facebook will become a multi-national entity, and its shareholders will begin demanding higher returns. Right now, we can still walk away from Facebook but what if it becomes pervasive throughout the web? What if every single new web app that you sign up is no longer a "username/password" combination, but just a simple Facebook button that you click to log in? We're only a few years away from that.

I think deep down inside, this is why I'm supporting Google+. Not because I support Google - they are no different than Facebook, despite their atrocious PR attempt at being different due to a "Data Liberation" project. It's because any alternative that keeps me from getting locked into one network is better than nothing at all. Eventually, I'll get out of Google+ too. Like many others, I was really looking forward to Diaspora, the supposedly open-source, non-profit social network. I hope one day someone will build a viable, truly "free" alternative. The irony is, I'd be happy to pay a fee every month to keep it alive.

On Friday, you convinced me that corporations can use Facebook, Twitter and Google+ to their advantage. Today, I am trying to convince you of the inverse: Facebook, Twitter and Google+ are trying to use their advantages to make us all corporations. Only our personal, socially conscious rights - not our rights as corporations - are in jeopardy.
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Summary of our trip to Western to speak to students about how #SoftwareEatsTheWorld...
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Great post on how to create wealth, instead of how to make money.
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Great article!
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Here's an article that is making the rounds in the tech community as a poignant articulation about the dangers of a closed, proprietary internet. It touches on important pieces of political and economic legislation that have changed the way we think about freedom of speech and freedom of information in democratic institutions.
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Our latest blog post on why shared space is so important for early-stage startups.
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Here's our latest crazy experiment...
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Here's our latest blog post on a full list of mobile startups in Toronto. Hoping to use this list as a community resource that we build on. Anyone know of other mobile-related organizations in the city?
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Work
Occupation
Founder, Zeus River. We build compelling and usable mobile applications for smartphones and tablets.
Employment
  • Zeus River
    Founder, 2011 - present
  • Dundas Data Visualization, Inc.
    Software Developer, 2004 - 2007
  • Microsoft
    Technical Writer, 2007 - 2008
  • Navantis
    Business Analyst, 2010 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Seattle, Washington, USA - Milan, Italy - Toronto, Ontario, Canada
Story
Tagline
Some guy who loves mobile, entrepreneurship and Toronto hip hop.
Introduction
Feel free to include me in one of the following circles:

Zeus River family.
Mobile enthusiasts.
Schulich MBA graduates.
Toronto startup geeks.
Navantis alumni.
Seattle friends.
Dundas alumni.
Technology leaders.
UWO alumni.
Marathi community.
Social activists.
Hip hop lovers.
Technology bloggers.
Mobile leaders.
Bragging rights
Performed at the same open mic as Drake.
Education
  • University of Western Ontario
    Software Engineering, 2000 - 2004
  • Schulich School of Business
    MBA, 2008 - 2010
Basic Information
Gender
Male