How effective are QR codes in marketing to college students?
"Here are just a few of our findings:
81% of students owned a smartphone
80% of students had previously seen a QR code
21% of students successfully scanned our QR code example.
75% of students said they are “Not Likely” to scan a QR code in the future.
QR codes do enjoy a high-level of awareness among college students yet only a fraction (21%) could properly scan and activate the code. Why the discrepancy? According to our findings, students simply struggled with the process. Some didn’t know a 3rd party app was needed, many mistakenly assumed it could be activated with their camera, and others just lost interest, saying the activity took too long. This could be why 75% of students said they were “Not Likely” to scan QR codes in the future."
I still have never scanned a QR code. Ever.
When I see a QR code in an advertisement, I ask myself two things:
1. How the hell do I scan this? Even if I really wanted to scan this QR code, I have absolutely no idea which app I would use. I consider myself pretty tech-savvy, but this is one thing I won't bother finding out how to solve.
2. I usually see these codes durring my commute. Who in their sane minds would go through the trouble and walk up to an advertisement in a crowded, moving train?
Am I alone in this? Have you ever taken the time to scan a QR code?http://www.brownday.me/how-effective-are-qr-codes-in-marketing-to-co