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Chip McCraw
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"I'm in marketing. This means I don't do the work but I make it sound really cool when I talk about the people who do the work."
"I'm in marketing. This means I don't do the work but I make it sound really cool when I talk about the people who do the work."

56 followers
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What do you do when your business gets a negative online review? Recent numbers show that over 80% of the US population is now online. Of those, a full 90% read online reviews before making a purchase. And of those, 88% trust the reviews they read as much…

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“It’s a terrible thing to die on a battlefield a thousand miles from your home and family.” I heard that statement during a Memorial Day observance in church yesterday. I’d never heard it put quite that way before and it got my attention. Most of us are…

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You may know the story of the old man walking on the beach early one morning. A storm had blown through overnight and the beach was littered with thousands of starfish as far as he could see in both directions. Continuing his walk, he noticed a small boy…

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I saw an old friend at the homeless shelter tonight. It was a bit of a surprise. I was one of a handful of adults accompanying a church youth group to serve dinner to the shelter’s guests. I could see him approaching as we stood in the hall waiting to…

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Happy Labor Day from all of us. Stay safe! #LaborDay
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The prayer I dreamed last night

“Continue us not in our goods, but in our services.” I don’t think I’ve ever dreamed a prayer before, but that was a line I either heard or read in a dream last night. I could dismiss it as a random string of unrelated words, as dreams so often generate.…

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Frozen pipe weather is coming to the South with temperatures as much as 40 degrees below average. Here's how to avoid disaster. #frozenpipes http://ow.ly/JdOUL

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The lesson of our survivor tree

This frail and disfigured little tree stands just outside our dining room window. We call it our Survivor Tree. It’s not much to look at. The oddly curved branch once was the trunk, much longer and rising straight and strong toward the sky. But when a…

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"You know you're a #marketer when..." Huge thanks to +Valerie Levin  and +Oktopost  for the quote in this fun article that explores what goes on in our marketing heads.
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