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Marc “ThePuigvertGroup” Puigvert
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ALL BUSINESSES THAT ARE ON THE WORLDWIDE WEB SHOULD WORRY ABOUT THIS FACT!

Have you heard about how “The World Wide Web is Dying,” felled by the rise of smartphone apps?

According to mobile analytics experts, the time spent on the Mobile Web continued to decline and averaged just 14% of the U.S. mobile consumer’s time. The rest, 86% of time is spent using smartphones  in apps, not on the Web. A Comscore report shows that 52% of all “digital media time,” across all wired devices, is spent in mobile apps.

It’s premature to write an eulogy for HTML and the World Wide Web. However, it’s certainly true that the evolution of Internet use to mobile devices and to in-app experiences has created a new set of challenges for older technology companies like Yahoo and all the companies in general they may evolve or face serious challenges ahead.
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5 REASONS TO ADD VIDEO CONTENT 4 YOUR WEBSITE

1st Benefit of having a video in the index page.

Search engine optimization benefit

The dominance of social media as a marketing tool is growing exponentially. No business can stick to age-old marketing methods, lest it wants to lose valuable customers to other businesses that are adapting. The major search engines now give a lot of value to video content. If your website or business has a video and an article about the same keyword, chances are that your video will rank higher every time.
Videos have other benefits too since they usually guarantee accessibility and user retention. Visitors are more likely to watch a quick 2 minute video demonstration of your services than they are to read a long wall of text. In addition, you can target several long-tail keywords with videos to scale your rankings even further.

2nd Benefit

The Social Media Effect

Since popular social networking sites such as Facebook, Youtube, Twitter, Instagram etc… allow users to share interesting links, having your own video on the major sites drastically increases your chances of exposure. Also, people are more likely to share an interesting video they came across rather than an article.

3rd Benefit

Automatically Increase the Magnetism of Your Website

If you have been surfing the web long enough, inevitably you have visited apple, samsung or gopro websites which features a video on the index page. Having this kind of a setup increases the visitor retention on the page. People are more likely to be intrigued by the service and might stay around to find out more if they are presented with an entertaining video explaining the purpose of the website or the service.

4th Benefit

Increase Sales By Alleviating Doubts

For example, assume the case of a website that reviews cameras and includes the webmaster’s affiliate links at the end of each review. Now for a physical product such as a camera, a video review can show things to the visitor that simply cannot be conveyed effectively through text. In these cases, a video is a far more effective tool to increase the chance of conversions, and subsequently helping the webmaster make money online.

5th Benefit

Personalized Experience for Your Customers

You can guide your visitors to different sections of your website using videos making the whole experience similar to visiting an actual store. Videos put a face on the merchant and make the users more comfortable doing business with them. Using intelligent data mining, many websites are now providing personalized video experiences that are catered specifically to the individual customer’s buying habits and in many cases reference past purchases.
What we have learn is that with video content we have a higher ROI and it is an obvious choice for improving your brand name online. Video marketing is highly beneficial for improving brand recognition and customer retention. Online businesses that haven’t jumped onto the video bandwagon already should look at it as a serious option for improving the quality of their websites.
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DO WE NEED SOCIAL MEDIA FOR BUSINESSES?
DO WE NEED SOCIAL MEDIA FOR BUSINESSES?
socialmediaforbusineses.blogspot.com
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DO WE NEED SOCIAL MEDIA FOR BUSINESSES?

Well, who likes to be the first one to like anything? Will you prefer buying from a store that has a lot of customers, or an empty one? Or How about being the first one to buy a product?

Selling or buying online is hard because you can't see if the store is empty or full of people looking and buying the products.

Therefore, having fans for your store will have a great influence on your visitors, giving them the feeling they are in the right place and prior clients end up happy buying your products before.

At The Puigvert Group (www.puigvert.com) we think Facebook does the trick, Why Facebook? Well, Facebook, without a doubt, is the biggest social network in the world, and it isn't going to change anytime soon. As we all know today, the social networking is a very powerful tool which gets stronger & stronger every day, and Facebook is on the lead.

Also, social media is one of the ranking factors in search engines, more than ever before. Getting Facebook "likes" to your business are the best way to drive some social proof to your products and become more successful for your online sales. We don't think FB will make the sales but definitely will help your business as a tool.

These are the 3 key points:

- Improve ranking in Search Engines.
- Leverage exposure and sales.
- Get more natural likes to Turn out people like to like what other people like.
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Keeping you inform!
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Ecommerce Trends
E-Commerce
in 2014: Trends ECOMMERCE TRENDS In 2014, online shoppers will have more choice and more
information at their fingertips than ever before. The rise of social networks,
the mass adoption of mobile devices and the sheer breadth of global companies
...
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