Profile cover photo
Profile photo
Rodrigo PEREZ-VEGA
275 followers -
A scientific approach to digital
A scientific approach to digital

275 followers
About
Rodrigo PEREZ-VEGA's posts

Post has attachment
How to improve a destination's image & increase post-travel intentions? #tourism #marketing #research http://www.tandfonline.com/doi/full/10.1080/02642069.2017.1333601 
Photo

Post has shared content
A very interesting read if you work with charities and other sectors with volunteers. 
Volunteer tourism literature is yet to examine the impact of power and control practices on volunteer tourist compliancy. This paper contributes to closing this research gap by proposing and testing a new theoretical model of power and control practices. Drawing upon the previously un-synthesized theoretical contributions of Foucault (1979) and French & Raven (1959), the model presents power and control practices identified in the extant organizational literature. Using an auto-ethnographic approach, data was collected within a Bolivian volunteer-host community. Examination of results suggested mutually beneficial volunteer-host working relationships occur under ‘softer’ management practices. Our findings also offer insight into the salience of using reward-based management strategies as a control mechanism, as well as identifying two new control practices that emerged empirically. For the paper: https://doi.org/10.1016/j.tmp.2017.01.003 #Volunteer #Tourism #Power #Control #Volunteertourist


Photo

Post has attachment
Are you looking for some ideas for your dissertation in #marketing? Here are a few tips that can help you find a topic. 

Post has shared content
What is happening to our elections are they just becoming #celebrity #TV, for more information have a read at http://www.tandfonline.com/doi/abs/10.1080/0267257X.2014.988282 #vote #phd #marketing #GE2017
Photo

Post has attachment
With the UK General Election around the corner, I discussed if social media is likely to impact the outcome of it. 

Post has attachment
Thinking of developing a mobile #app? Here are our top hints before you start paying your developers. 

Post has attachment
Struggling to find your marketing #dissertation topic? In my latest post I share a few tips that may help you find one this week. 

Post has attachment
Find the different types of consumers in online brand communities and review a few strategies to keep customers positively engaged with your community #marketing #socialmedia #branding  

Post has attachment
A fresh new post on It's not you, it's your data blog. #PhDchat  

Post has attachment
Wait while more posts are being loaded