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Rodrigo PEREZ-VEGA
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Rodrigo PEREZ-VEGA

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As well as delivering content to help customers make purchase decisions, social media offers a powerful mechanism to deliver customised, post sales advice and support in real-time. An article I co-authored with Dr Paul Hopkinson for The Intelligent SME. 
As well as delivering content to help customers make purchase decisions, social media offers a powerful mechanism to deliver customised, post sales advice
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Rodrigo PEREZ-VEGA

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Let's examine #Facebook  fan page engagement!
Dr Rodrigo Perez-Vega (@rpvega) is an Assistant Professor in Marketing at Heriot-Watt University. He is the Programme Director for the MSc in International Marketing Management with Digital Marketing at this institution. His research focuses on how to make branded social media presence more ...
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Rodrigo PEREZ-VEGA

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A couple of weeks ago we had the pleasure to host Nadia Zehni, head of marketing at Dubbizle, the leading classified website in the UAE as part of the guest speakers invited to talk to our IMM students. Our Advances in Digital Marketing class had the opportunity to see how real organisations ...
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Rodrigo PEREZ-VEGA

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Let's talk #engagement  and #socialmedia  
The concept of consumer engagement is used in advertising and among marketing practitioners, ranking consumer engagement as one of the top priorities of online marketing activities (eMarketer, 2013; Calder, Malthouse, & Schaedel, 2009). More recently, consumer engagement has also interested ...
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Don't miss out my workshop next week at the SME World Summit in #Dubai  
There is an increasing pressure to use digital resources in an efficient manner, especially from an SME perspective. Making sure that the business outcomes from digital marketing activities are positive for SME owners can ensure future growth for the SME and increased customer satisfaction ...
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Top 10 hints for #PhD students publishing for the first time. #itsyourdata  
Kevin O'Gorman is Professor of Management and Business History and Head of Business Management in the School of Languages and Management in Heriot-Watt University, Edinburgh. He trained in Glasgow, Salamanca and Rome as a philosopher, theologian and historian. His research interests have a dual ...
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Rodrigo PEREZ-VEGA

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Social influence marketing on the rise among marketing practitioners. 
I was invited to give a talk on Facebook fan page engagement at the Social Media Summit in Dubai. This was based on part of the research that I did for my PhD and some other new research avenues that I am currently investigating. What I found interesting from this event, was how much relevance ...
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For those looking to start doing research in online environments. 
In Chapter 6 of the second edition of Research Methods for Business Management, I expand on how the Internet and Social Media can be used to gather both primary and secondary data to answer many (if not all) of your research questions in your business dissertation. The chapter develops on the ...
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Rodrigo PEREZ-VEGA

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Interested in #digitalmarketing  postgraduate programmes in #Dubai? Come and join me this weekend. I'll be talking about some research applications in the field and also about our programmes.
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Rodrigo PEREZ-VEGA

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New blog post: discussing some of the challenges that marketers managing Facebook  fan pages face day to day. Any other you would like to add? #socialmedia   #digitalmarketing  
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Research can focus on some unexpected contexts. Here are some examples:
Thomas Farrington is currently a Post-Doctoral Research Associate in Management and Organisation at Heriot-Watt University. His research examines contemporary issues in business and management, with particular emphasis on marketing and cultural authenticity; management practice and business ...
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Rodrigo PEREZ-VEGA

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Struggling to find a topic for your #marketing  #dissertation ? Here are a few useful tips.
Rodrigo Perez Vega is an Assistant Professor in Marketing in the School of Management and Languages at Heriot-Watt University Dubai Campus. His research interest are around digital marketing, social media, and consumer behaviour online. Rodrigo received an MRes in Management (2011) by ...
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Have him in circles
284 people
ANGELA FERNANDEZ LOPEZ's profile photo
Mandie Eyre's profile photo
Irwing Aguilar's profile photo
Per Voegerl's profile photo
Socrates Charos's profile photo
Alberto R's profile photo
ismael vazquez's profile photo
Andrés Saavedra's profile photo
Ignacio Rodriguez's profile photo
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Occupation
Digital Marketing Researcher & Consultant
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Research, digital marketing, marketing strategy, SEM, SEO, PPC campaigns
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A scientific approach to digital
Introduction
Digital Marketing enthusiast. I am currently working as an assistant professor in marketing at Heriot-Watt University in Dubai. I conduct research on the use of social media by businesses, mobile applications and social CRM. I am also the programme director of the only postgraduate programme in digital marketing in Dubai. 

Happy to connect with other marketing practitioners for research/consulting opportunities.
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Male