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Rodrigo PEREZ-VEGA
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Rodrigo PEREZ-VEGA

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Struggling to find your marketing #dissertation topic? In my latest post I share a few tips that may help you find one this week. 
Rodrigo Perez Vega (@rpvega) is a Lecturer in Marketing at Henley Business School. His research interests are on digital marketing, social media, and online consumer behaviour. Rodrigo received an MRes in Management (2011) by investigating the incidence of positive and negative incidence of ...
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Rodrigo PEREZ-VEGA

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A fresh new post on It's not you, it's your data blog. #PhDchat  
Kevin O'Gorman is Professor of Management and Business History and Head of Business Management in the School of Languages and Management in Heriot-Watt University, Edinburgh. He trained in Glasgow, Salamanca and Rome as a philosopher, theologian and historian. His research interests have a dual ...
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A couple of elements to consider to make sure your digital marketing agency is making the most of your performance marketing activities. 
Lukas Krejca (@lukaskrejca) a digital marketer working for Facebook Marketing Partner, ROI Hunter. His niche is performance marketing as he is certified professional in Google AdWords and Facebook Advertising. He has managed campaigns for more than 100 companies, created and executed marketing ...
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Are you still struggling to make #socialmedia profitable for your business? Join me in October for a 2 day workshop in Dubai and let's change that. 
WHERE INSPIRATION AND EDUCATION MEET. Come and learn exactly how to create and implement social media marketing and content strategy at this hands-on workshop to accelerate your success. Join us in 2 days full of inspiration and education to stay on the leading edge of social media marketing and ...
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We've been doing research on how to improve the attitudes of consumers towards #mobile advertising. Four factors can influence this according to research. Find out more in my latest post.
Dr Rodrigo Perez-Vega (@rpvega) is a Lecturer in Digital Marketing at Henley Business School. His research focuses on how to make branded social media presence more engaging for customers. He has consulted companies on digital marketing and social media strategy in the UK, France, Spain and the ...
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As well as delivering content to help customers make purchase decisions, social media offers a powerful mechanism to deliver customised, post sales advice and support in real-time. An article I co-authored with Dr Paul Hopkinson for The Intelligent SME. 
As well as delivering content to help customers make purchase decisions, social media offers a powerful mechanism to deliver customised, post sales advice
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Find the different types of consumers in online brand communities and review a few strategies to keep customers positively engaged with your community #marketing #socialmedia #branding  
Marimar Portilla (@mapoir) is a digital marketing and design consultant. Her experience highlights the development of commercial brands, publicity, public relations and the implementation of social media marketing. Currently, her research focuses on consumer engagement in online fashion brands ...
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Rodrigo PEREZ-VEGA

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Really looking forward to my first #WebSummit  
Web Summit is a global technology conference hosted annually in Lisbon. In 2016, more than 50000 attendees from over 165 countries will fly to Lisbon for Web Summit, including over 20000 companies, 7000 CEOs and 2000 international journalists. Speakers will include the founders and CEOs of the ...
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So there's a crisis in your company and you are ready to respond on social media. But what is best, to issue an apology, to show sympathy or to provide information? Find out more in my new post. #PR
Social media platforms are now a common tool for PR practitioners to manage a crisis. When used correctly, social media allow organisations to monitor the sentiment of people towards a specific situation and to correct rumours rapidly before they become facts. Social media also has the advantage ...
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Social media channels are particularly subject to social influence principles. Here are a few ideas that can be implemented in your business. #socialmedia   #marketing  
Dr Rodrigo Perez-Vega (@rpvega) is a Lecturer in Digital Marketing at Henley Business School. His research focuses on how to make branded social media presence more engaging for customers. He has consulted companies on digital marketing and social media strategy in the UK, France, Spain and the ...
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Rodrigo PEREZ-VEGA

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Join me this 26th and 27th of October in Dubai for two days of practical workshops on how to implement successful #socialmedia activities. Early bird tickets available below: 
WHERE INSPIRATION AND EDUCATION MEET. Come and learn exactly how to create and implement social media marketing strategy at this hands-on workshop to accelerate your success. Join us in 2 days full of inspiration and education to stay on the leading edge of social media marketing and use ...
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Rodrigo PEREZ-VEGA

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Social influence marketing on the rise among marketing practitioners. 
I was invited to give a talk on Facebook fan page engagement at the Social Media Summit in Dubai. This was based on part of the research that I did for my PhD and some other new research avenues that I am currently investigating. What I found interesting from this event, was how much relevance ...
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Story
Tagline
A scientific approach to digital
Introduction
Digital Marketing enthusiast. I am currently working as an assistant professor in marketing at Heriot-Watt University in Dubai. I conduct research on the use of social media by businesses, mobile applications and social CRM. I am also the programme director of the only postgraduate programme in digital marketing in Dubai. 

Happy to connect with other marketing practitioners for research/consulting opportunities.
Basic Information
Gender
Male
Work
Occupation
Digital Marketing Researcher & Consultant
Skills
Research, digital marketing, marketing strategy, SEM, SEO, PPC campaigns
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