How You Use Google+ Depends Upon Your Goals

I can't comment on +Bruce Marko's original post because it was tucked in a community, so let me respond here ... which is altogether appropriate since +Dustin W. Stout,  +Matthew Loomis, and +Alexandra Riecke-Gonzales, and I are tackling this subject in a collaborative post. 

One of the first comments on Bruce's said to just write ... who cares about the question where? Just write. 

I agree. 

However, I wouldn't use Google+ as your main blogging platform if you were trying to earn a living or build a business ... for a number of reasons I explain in this blog post: 
http://www.copyblogger.com/google-plus-authority/

The arguments in brief: you don't own the domain and you can't collect email addresses (at least I haven't heard of a way of doing that).

Google is a powerhouse, but will she always be here. Some 15 million bloggerss were sunk when Posterous closed their doors (http://goo.gl/lkp4B). Granted, Google gives you the option to download your material. But for the non-technical, what a pain in the butt.

A blog on your own domain serves as a home base. Your social sites are your out posts. I often write a blog post first here on Google+ and then serve it up (with revisions) on my blog. That way I serve two different audiences. 

It's stinking easy to grow an audience on Google+, so I tend to spend more time here. Build that audience and share my blog content with them.

Google+ is great for writing about niches that your normal blog doesn't serve. I'd love to hear +Mike Elgan's thoughts on this subject because he is the spokesperson for Google+ as your main blog ...

Especially would love to hear his reply on one of the best reasons to maintain an external blog: Google wants you to (http://goo.gl/u7LlM) via +Thomas Morffew.

Great discussion starter Bruce.  
A gathering of shadows...

Are we blogging on Google+ or not is really my question. I don't consider myself a blogger and never got involved here with the intention of blogging, now I wonder if that's what I'm doing. If, in fact, that's what I have been doing the whole time I have been on here. Which makes me question what social media actually is, how do we define it? Are blogging and social media mutually exclusive? Is it that one could benefit or promote the other but never the twain shall meet?

I had always prefered the cathartic security of Facebook for my online social interaction, limited and highly curated as it is, and I was fine with that, many people are. However I wouldn't write a post like this on there because the audience is so highly filtered and specific. Just knowing those people as I do I could tell you who might read a given post or not from my friends list. When I post it to Google+ the forum is public, the interaction random and often extremely serendipitous. As such questions began to gather about my mind as to what it is I am doing here. How do I define it for myself or explain it to people I know? Questions my limted experience with broader social media are really not equipped to answer.

Perhaps there are levels, or varying degrees, of blogging. I am still trying to figure out how it all works. I notice many people will write something on another website, then come over here and post a link to what they wrote over there. I wondered why they didn't just write it here, that's what I do. I realized it was likely cross promotional and has to do with clicks and traffic and trackable metrics of relevance. However I don't really know, I'm still trying to figure it out.

As I continue to grow and connect with social media the questions gather like shadows on a shoreline. Yet I find them not dark and foreboding, but beautiful. They each hold the potential for answers beyond my wildest imaginings from unanticipated places, and the challenge to seek those answers unafraid. Whatever they be.
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