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Brittany Richter
436 followers -
Digital Marketing Professional | Conference Speaker | M.A., Communication
Digital Marketing Professional | Conference Speaker | M.A., Communication

436 followers
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Brittany's posts

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iProspect POV - A Powerful Performance Driver

The world of marketing has restructured itself around the consumer experience, adapting based on how consumers interact with brands, content, and channels. Consumers not only self-select the content they want to consume, they also decide when and where they want to consume it. As a result, more and more of them are shutting out traditional #advertising. To engage this more sophisticated and selective audience, brands need to find a new approach.

#NativeAdvertising is a great example of how marketing is evolving to work in this convergent, consumer-centric environment. In a world where the consumer is no longer the inert focus of brands’ attention but an active participant, native advertising builds on other marketing trends to help brands scale and connect content to consumers within their preferred locations and communities.

#digital   #media   #Medialife   #contentmarketing   #iProspect   #performancemarketing  

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My first post for The Digest Online !

#smallbiz #hashtags #socialmedia #hoboken #hudsoncounty   #jerseycity  

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Happy National Lager Day!

Cool #infographi  about #Lager  via #SamAdamsLager  !

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Twitter launches "Tailored Audiences" - essentially retargeting. A #gamechanger  for #Mobile .



#Twitter   #SocialMedia   #SMM   #PaidSocial   #DigitalLove  

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A great read for anyone and everyone interested in working out or trying to get motivated 

#fitness   #motivation   #nature   #health   #strongisthenewskinny  

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All of my favorite things! #Hoboken  #Pumpkin #Coffee #Pier13  

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My latest post for the +iProspect blog!

Are you overlooking LinkedIn?

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Hale and Hearty in NYC - my new favorite lunch spot in Midtown

My latest blog post for my food blog, eatsomethingnew.com!

Working in NYC for just over 4 months now, I actually haven’t tried that many different places. I've tried something new at Heartland Brewery, and discovered what I believe is my all time favorite bagel at Zucker’s. But for the most part, I like to keep it healthy (and economical) and bring my breakfast and lunch from home...

Read more here: http://eatsomethingnew.com/hale-and-hearty-in-nyc/

#NYC   #Midtown   #Foodie   #HaleandHearty   #Soup   #Salad   #Lunch  

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"When working in a team or group environment, I will place the interests of the enterprise above my personal interests."
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