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Brittany Richter
Works at iProspect
Attended University of Delaware
Lives in Hoboken, NJ
403 followers|24,686 views
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Brittany Richter

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iProspect POV - A Powerful Performance Driver

The world of marketing has restructured itself around the consumer experience, adapting based on how consumers interact with brands, content, and channels. Consumers not only self-select the content they want to consume, they also decide when and where they want to consume it. As a result, more and more of them are shutting out traditional #advertising. To engage this more sophisticated and selective audience, brands need to find a new approach.

#NativeAdvertising is a great example of how marketing is evolving to work in this convergent, consumer-centric environment. In a world where the consumer is no longer the inert focus of brands’ attention but an active participant, native advertising builds on other marketing trends to help brands scale and connect content to consumers within their preferred locations and communities.

#digital   #media   #Medialife   #contentmarketing   #iProspect   #performancemarketing  
Click Here to Download Native Advertising: A Natural Evolution As consumers get savvier and technology advances, marketing becomes incrementally more sophisticated. And yet, in some ways, what’s old is new again; we just need to look at it in a modern context. The world of marketing has
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I Like Adventure
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Brittany Richter

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Happy National Lager Day!

Cool #infographi  about #Lager  via #SamAdamsLager  !
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A great read for anyone and everyone interested in working out or trying to get motivated 

#fitness   #motivation   #nature   #health   #strongisthenewskinny  
Mid-way through a recent group exercise class, the teacher lost me.  She didn’t lose me because of some complicated step sequence or insanely long set of burpees; I mentally checked out because of ...
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All of my favorite things! #Hoboken  #Pumpkin #Coffee #Pier13  
Ahhh pumpkin. It's probably my favorite seasonal staple out of ALL of the seasons. There's something cozy and fun about pumpkins and pumpkin-flavored things that just promotes happiness and comfort...
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Hale and Hearty in NYC - my new favorite lunch spot in Midtown

My latest blog post for my food blog, eatsomethingnew.com!

Working in NYC for just over 4 months now, I actually haven’t tried that many different places. I've tried something new at Heartland Brewery, and discovered what I believe is my all time favorite bagel at Zucker’s. But for the most part, I like to keep it healthy (and economical) and bring my breakfast and lunch from home...

Read more here: http://eatsomethingnew.com/hale-and-hearty-in-nyc/

#NYC   #Midtown   #Foodie   #HaleandHearty   #Soup   #Salad   #Lunch  
Lately my blog posts have not featured the most healthy menu options! I have been taking cheat day pretty seriously, and they're so much more fun to blog about! But I promise to get back to the healthy side of things (but I won't stop blogging about the cheats! ;) ).
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Finally! :) 
Mashable
Did the real Justin Bieber just send you a friend request? Now you can know for sure, thanks to a new Facebook feature: Verified Pages.
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So informative- thank you!  #informativearticle   #seo   #seotips  
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Twitter launches "Tailored Audiences" - essentially retargeting. A #gamechanger  for #Mobile .



#Twitter   #SocialMedia   #SMM   #PaidSocial   #DigitalLove  
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My latest post for the +iProspect blog!

Are you overlooking LinkedIn?
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"When working in a team or group environment, I will place the interests of the enterprise above my personal interests."
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Yahoo is buying online blogging forum Tumblr for $1.1 billion as CEO Marissa Mayer tries to rejuvenate an Internet icon that had fallen behind the times: http://usat.ly/161JwNy
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Have her in circles
403 people
Brad Benson Hyundai's profile photo
raj sb (CarExpoInfo)'s profile photo
Wesley Germain's profile photo
Nicole Müller's profile photo
Jody Devere's profile photo
Clayton Wood's profile photo
The Entech Group, Inc.'s profile photo
JS Tucker's profile photo
Christine Rochelle's profile photo
Work
Occupation
Social & SEO Account Leader
Skills
Integrated Digital Marketing, Social Media Marketing, Search Engine Optimization, Account Management, Project Management, Public Speaking, Writing, PowerPoint, Blogging
Employment
  • iProspect
    Social Lead, 1 - present
  • PCG Digital Marketing
    Client Account Manager / Social Media Specialist, 6 - 2013
  • Careerminds
    Social Media Coordinator / Career Consultant, 1 - 8
  • University of Delaware
    Instructor - Public Speaking, 7 - 4
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Hoboken, NJ
Previously
Spotswood, NJ - Newark, DE - Jamesburg, NJ
Contact Information
Work
Email
Address
150 E. 42nd Street New York, NY
Story
Tagline
Digital Marketing Professional | Conference Speaker | M.A., Communication
Introduction
UD Double-Alum. Social Media and SEO Digital Marketer at iProspect in NYC. Part-time food blogger. Hoboken resident.
Education
  • University of Delaware
    M.A, Communication, 7 - 4
  • University of Delaware
    B.A, Communication & Women's Studies, 7 - 4
Basic Information
Gender
Female
Visiting Sheboygan for work and we couldn't stop saying how lucky we felt that we stumbled upon this place! The food was amazing! Caprese salad seasoned perfectly and super fresh. Rigatoni perfectly al dente with delicious and fresh italian sausage and mushrooms; sauce had a little kick and was amazing. The service was exceptional and the prices were very, very reasonable! I recommend for a group, business dinner, or even a date! Very nice, knowledgeable and attentive service, too.
• • •
Food: ExcellentDecor: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
1 review
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