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Philip Setnik
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Who is happy? He who is happy with his portion. Who is wise? He who learns from every man.
Who is happy? He who is happy with his portion. Who is wise? He who learns from every man.

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#signalflare Reposting for January 1, 2019/24 Teves 5779.



All y'all, I'll be on pluspora (psetnik@pluspora.com); LinkedIn (here: https://www.linkedin.com/in/philipsetnik/); Twitter (here: @philipsetnik); and maybe some other places.

But not Facebook. It's never Facebook. It's necessary. Sorry. qv here:
https://plus.google.com/u/0/+PhilipSetnik/posts/XM1hCiGhTk4

Oh, and I'll be here until they turn out the lights.
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So it's almost time! Not just for Shabbos, of course, but for an annual event that I've participated in 32 times in the past 33 years, and 33 times in the past 42 years: The Case Western Reserve University Film Society Science Fiction Film Marathon! This is the 44th Marathon, and there are a few people who have actually been to all of them.

We will sit in Strosacker Auditorium - a lecture hall on the Case campus - for about 30 hours, watching movies, yelling snark, and eating lots and lots of junk.

If you're wondering, I still maintain all of the restrictions of the Sabbath, except for the watching movies part - which is not in the spirit of Shabbos, but doesn't violate any of the 39 categories of prohibited activity. I daven (pray) three times as always (carefully selecting which movies I can miss to do so), and I have three meals with bread over the course of Shabbos. I do everything I can to adhere to Shabbos - I've been doing this for the past 20 years or so. Got it down pretty well.

So I wish you all a Good Shabbos - I'll still be there when Shabbos is over and I'll let you know how it went.

Good Shabbos, everyone!
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A very quick thought on the Gillette commercial and all the "controversy."

Make no mistake about it: this spot is pandering and opportunistic. It is trying to get people to buy a product, using current events as a pretext. It is emotionally manipulative and pushes buttons in a very broad swath of the viewing populace - for good or ill.

In other words, it is "advertising."

PT Barnum, I believe it was, said that "It doesn't matter what they say about you as long as they spell your name right." Gillette has created an advertisement that has millions of people discussing it - bringing their name to the very front of mind. The arguing back and forth engendered by the spot is doing exactly what effective advertising is supposed to do: make you think of the name of the product. There is no one who has seen this who doesn't know what product is being discussed. That's rule number 1 of advertising - and not always the case.

So let's be clear about what we're seeing here: a masterful example of the advertising craft.

Having said that, in both message and execution, it is very well done. Aesthetically and philosophically, it really is excellent. And even if you don't like the message (not judging, but HOW COULD YOU NOT LIKE THE MESSAGE), the production values are top notch.
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.25 warm-up
2.25 jog
.17 cool-down

Had to cut it short to get to the Synagogue for mincha (afternoon prayers).
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Oh, one more picture from All City Candy - for some reason it was delayed in syncing to my PC so I overlooked it

In the decidedly-not-Kosher section.
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All City Candy. One of my favorite stores.

When I'm in here, I'm like a kid in a... brothel, ha! You thought I was going to say "candy store," didn't you?
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1/13/19
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.25 walk warm-up
2.3 jog
.25 cool-down
33:22

Shoes: Still excellent.

It's amazing what a difference having tunes makes. I left my headphones at home so I had to occupy myself with my own thoughts. G-D I'm boring when I run.

Gut Woch, everyone - enjoy the week.

#losethemoobs #notunezzzzzzzzzz
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Kumzitz with the Blum Brothers from Brooklyn...... Gut Woch, everyone!
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Good Shabbos, everyone! Hope to see you soon!
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