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WT Abernathy

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Developing a new blog today. Not for a client this time, but for myself. Writing has not been this goofy in a long time-

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5 Terrible Pieces of Business Advice
Hindsight is 20/20. Who could have predicted in 2000 that bigger wasn't always better when AOL and Time Warner agreed to merge the two largest media companies in the world? Against even skeptical business advice at the time, it went through.  The deal becam...

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Why Bother? Resolutions vs. Goals
Ah… New Year’s. A time for resolutions.   New diet, workout more, get up earlier, get
more sleep, stop smoking, be a better mother, father, sister, brother,
daughter, son. Go to church more. On and on we go. How many times have you set
one and abandoned it ...

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Capitalizing on Viral Trends
brain wants to have fun. If you keep thinking about that every day,
you’re always going to be interesting and relevant. The brain hates
boring and expected."                                                                                  Linus Karl...

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Instagram for Business Marketing
Marketing With Instagram Success
for brands on Instagram takes more than publishing attractive images—it
is the product of thoughtful strategy, a well-defined brand identity
grounded in visual creativity and effective community management.               ...

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Small Business Tactics for Facebook
is a tried and true social media platform that businesses love to use as it’s
very intuitive and requires only a few baseline perquisites, unlike other
networks such as Pinterest that can be a little labyrinthine. Though Facebook
is relatively a gr...

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How to Find Interns and their Benefit to You
Trying to
run a business with a small number of employees and the lowest possible
overhead costs is smart, but also can become very hectic and demanding.  Maybe
it’s about time you considered finding an intern. Internships are mutually
beneficial programs t...

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Customer Service via Social Media
we progress further into a world dominated by social media, businesses are adapting it for not only
marketing purposes, but also for customer service. Engaging with
customers has always been the best ways to grow and develop, and social
media is the ...

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Recognizing and Capitalizing on Viral Trends Like Pokemon Go!
Have you
ever tried Planking, or The Cinnamon Challenge? Perhaps you mimicked a favorite
touchdown dance at a tailgate party? In light of what the wildly popular Pokémon app is doing to social media marketing, now would be a good time to talk about recogniz...

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The Importance of Exclusive Rights for Use
Let's just say you've created something unique and innovative, whether it is a book, a piece of
art, or a distinctive set of furniture… now what? How can you protect your intellectual property from being re-purposed by unscrupulous villains bent on cutting ...
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