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Print This!, Inc.
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Oktoberfest Promotional Products

Now is a great time for Oktoberfest related Promotional Products. Do any of your Customers, Clients or Staff enjoy Beer? We have a variety of Mugs, Steins and Pitchers that can be imprinted with your Logo, Image or Message. These are items that will be used over and over by Beer Lovers. We can help you find the right item to promote your Business or Event.

We also have a wide variety of Apparel, Pens, Hats and Food Gifts available for Customization, to suit any Budget and Marketing objective.


For all your Screen Printing,
Embroidery & Promotional Product
needs … just say
PRINT THIS!
Where Quality Advertising Doesn’t
Cost … It Pays!



150 White Plains Road, Suite 300
Tarrytown, NY 10591
Tel: 914-631-7778
Fax: 914-631-7779
www.printthis.com
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Tips for Developing a Promotional Plan

Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.

Ready to plan your next promotion? Work with a qualified promotional consultant. You and your consultant will discuss these seven important elements to help you plan the best promotion for reaching your objective:

1. Define a Specific Objective

Whether the goal is to increase traffic at a tradeshow exhibit or to boost sales with current clients, the first step in any campaign is to clarify the purpose of the program.

2. Determine a Workable Distribution Plan to a Targeted Audience

Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. For example, a pre-show mailing to a select audience delivers more tradeshow traffic and qualified leads than simply distributing items to passersby at the show.

3. Create a Central Theme

Linking a recognizable logo and color to all aspects of a campaign, from promotional products to sales sheets to product packaging, helps create an instantly recognizable image.

4. Develop a Message to Support the Theme

Supporting a campaign’s theme with a message helps to solidify a company’s name, service or products in the target audience’s mind. For instance, to promote its services to small businesses, a bank created the theme “Are you tired of being treated like a small fish?” and sent fish-related products to its prospects along with promotional literature.

5. Select a Promotional Product that Bears a Natural Relationship to Your Profession or Theme You Want to Communicate

A good example is a company that developed a magic motif for its conference at Disney World. Attendees received magic-related products to tie in with the theme “Experience the magic at Disney®.”

6. Don’t Pick an Item Based Solely on Uniqueness, Price or Perceived Value

Don’t fall prey to the latest trends or fads. The most effective promotional products are used in a cohesive, well-planned campaign.

7. Use a Qualified Promotional Products Consultant

A good promotional products consultant will help you answer all of these questions as well as offer a variety of value-added services, including unique product ideas, creative distribution solutions and insight on the different imprinting methods just to name a few.

For all your Screen Printing,
Embroidery & Promotional Product
needs … just say
PRINT THIS!
Where Quality Advertising Doesn’t
Cost … It Pays!



150 White Plains Road, Suite 300
Tarrytown, NY 10591
Tel: 914-631-7778
Fax: 914-631-7779
www.printthis.com

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*The Effectiveness of Promotional Products *

A two-part study conducted by the Promotional Products Association International (PPAI) and fielded through independent research company MarketTools, Inc. evaluated a cross-section of the American consumer population about television, print, online and promotional products advertising.
The study surveyed more than 1,000 consumers who recalled receiving a promotional product in the past 24 months.
The first part of the study, titled “Effectiveness Of Promotional Products As An Advertising Medium,” focused solely on promotional products and evaluated the action, reaction and relationship of products and their recipients. The study found that:
94 percent could recall a promotional product they had received in the past two years
89 percent could also recall the advertiser
83 percent reported that they liked receiving promotional products
48 percent would like to receive promotional products more often
69 percent generally keep the promotional product
The study also looked at which promotional products are most popular and where popular items are kept. According to consumers, the top five items that would motivate them to take a particular action and/or lead them to have a more favorable impression of the advertiser were food baskets, MP3 players, clocks/watches, digital picture frames and luggage. Consumers also reported the kitchen and the office as the two most common places to display these items.
The second part of the study, titled “Promotional Products and Other Media” compared promotional products to mainstream media (television, print and online advertising) and evaluated their reach, as well as the consumer recall and reaction to each.
REACH
When compared to the extensive reach of television, there is an obvious disadvantage in this area for print, online and promotional products advertising. However, promotional products were the only media, despite this disadvantage, that showed staggering results in recall and reaction, areas that are often dependent on reach for success.
Nearly half of those surveyed reported receiving more than three promotional products within the past 12 months, while 56 percent reported seeing 11 or more television commercials, 50 percent reported seeing three or more print advertisements and 53 percent reported seeing one online advertisement all within a two-week timeframe.
RECALL
Promotional products—compared to TV, print and online advertising—consistently delivered on higher recall rates of the company/brand, the product/service or both.
An evaluation was conducted to see how many respondents could remember both the advertiser/company and the product/service/message advertised and in the case of promotional products, the product received, as well. The study found that:
83 percent could recall the brand/company advertised
75 percent remembered the product/service
80 percent clearly identified the type of promotional product
74 percent could recall the company/brand and the product/service/message advertised
69 percent could remember all three aspects
REACTION
This section asked consumers which particular action they took after viewing and/or receiving the advertisement. The study found that:
Consumers made a purchase after receiving a promotional product (20.9 percent) more often than after viewing a print ad (13.4 percent), TV commercial (7.1 percent) or online ad (4.6 percent).
More than half of promotional products recipients had a favorable impression of the advertiser, as opposed to 33.2 percent who had seen a print advertisement, 27.7 percent who had watched a TV commercial and 11.9 percent who had seen an online advertisement.
Nearly 60 percent of consumers reported using the promotional product several times, while 7.6 percent let someone else use the item and 4.4 percent passed the product on to someone else.
14.7 percent of participants reported contacting the promotional products advertiser—a reaction rate nearly three times greater than other media, which generated a 3-5 percent response.
When respondents were asked if they had or had not taken action after seeing the advertisement, TV viewers topped the “had not” list with nearly half (46.4 percent) saying they were not moved to action, followed closely by 41.1 percent for print media and 33.2 percent for online advertisements. Only 23.1 percent of promotional products recipients reported not taking any action.
Promotional products work!

For all your Screen Printing,
Embroidery & Promotional Product
needs … just say                     
PRINT THIS!
Where Quality Advertising Doesn’t
Cost … It Pays!

www.printthis.com
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It's Hot out there so help keep your Customers, Clients, Members hydrated and refreshed with a wide range of Sports Bottles, Plastic Cups and Beverage containers. These are great items for those enjoying some time out in the sun. You can inexpensively provide these great drink containers with your custom image, logo or design. These items should get a good workout as the temperature continue to climb. They come in a variety of eye catching colors, making sure your Marketing message is getting maximum exposure.

With thousands of Promotional Products available for you to customize we can recommend the right product for your budget and target market. Contact us today to see how we can be an integral part of your marketing strategy.


For all your Screen Printing, Embroidery & Promotional Product needs … just say                     
PRINT THIS!
Where Quality Advertising Doesn’t Cost …
It Pays!


www.printthis.com
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The Official start to Summer is just days away and it is starting to Heat Up. We are happy to offer a Promotional Product on Special that should help keep you, your Customers and Clients cool. Flexible Coolers are a great way to promote your Company, Product, Event or Organization. People will be taking these items out to the park, the beach  and all over town. You will definitely be getting lots of eyeballs on your logo, picture or image. These are items that are sure to get a good workout over the next few months and beyond. Contact us Today to learn how COOL Promoting your Business can be.


For all your Screen Printing, Embroidery and
Promotional Products needs, just say ... PRINT THIS!
Where Quality Advertising Doesn't Cost ... it Pays!

www.printthis.com
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Jan. 19-25 is Healthy Weight Week.
Jan. 23rd is Women's Healthy Weight Day.

Getting one's Health in order is one of the top New Year's Resolutions that people make. With the upcoming Health Awareness dates we would like to assist you and your Company with your Wellness Campaigns. We have a variety of Imprintable Products that can assist you, your employees, customers and clients make 2014 a Healthier Year. From Body Fat Calipers, Tape Measures, Pedometers, Portable Electronic Scales and more. Let us help you find the mix of products that will help your Wellness Plan succeed. We wish you all a very Happy and Healthy 2014.

Facts About Healthy Weight:
http://www.nhlbi.nih.gov/health/prof/heart/obesity/aim_kit/healthy_wt_facts.pdf

For all your Screen Printing, Embroidery and
Promotional Products needs, just say ... PRINT THIS!
Where Quality Advertising Doesn't Cost ... it Pays!

www.printthis.com
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Valentines Day is fast approaching, don't forget all the Special People in your lives (Family, Friends, Employees, Customers). A unique gift is a great way to remind them how much they mean to you. We have a wide variety of gifts suitable for all budgets. Contact us Today to insure we can deliver your thoughtful Holiday Gift on time.

For all your Screen Printing, Embroidery and
Promotional Products needs, just say ... PRINT THIS!
Where Quality Advertising Doesn't Cost ... it Pays!

www.printthis.com
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Are you planning to say "thank you" to your clients, employees and/or referral partners this Holiday Season?

Print This!, Inc. has everything you need -- from Holiday Cards to Executive Gifts and everything in between!

No matter your budget or goals, we work with you to find the right items for you!

So don't wait! Call now, or visit our website (www.PrintThis.com) to see some examples of how we can help!
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Sports and Athletic Apparel

We have recently added the Teamwork Athletic Apparel Catalog to our Website. Now you can browse for all your Sports and Athletic Apparel from our website (www.printthis.com/athletic_sports_apparel). If you are looking for Baseball, Basketball, Football, Hockey, Cheerleading, Lacrosse, Softball, Soccer, Track or Volleyball uniforms we can fill your needs. In addition we carry warm-ups, coaches wear, umpire and referee shirts, compression shirts and shorts, sweatshirts and jackets. Let us help you outfit your team with great looking uniforms with your custom image, message or logo.

For all your Screen Printing, Embroidery and
Promotional Products needs, just say ... PRINT THIS!
Where Quality Advertising Doesn't Cost ... it Pays!

www.printthis.com
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Golf Promotional Products
As we head in to Spring Golf Promotional Products become high impact Marketing items. Whether it be an in-house golf day, a charity fundraising tournament or passing out Branded golf balls with your Logo, Image or Message to key Clients or Customers. Water hazards, woods, deep rough claim quite a few balls every round. One constant is Golfers consistently need to replace and refresh their Golf Balls. Golf balls continue to represent the largest percentage of golf business and are a needed staple. In addition Golfers need tees, towels, gloves, umbrellas, shoe bags, ball markers, divot repair tools and more. We have many golf kits that bundle tees, divot tools, ball markers and other essential items to create a product with high perceived value and lasting logo exposure. These can be uniquely customized to fit various budget ranges. Even once the components of that kit have been used or lost on the golf course, the customer will keep that exterior packaging, load it up with new accessories and use again, ensuring many lasting impressions of your advertising message. Golfers tend to represent a high value market and may be worth pursuing as part of your Marketing Strategy. We can help companies and Organizations put together a plan from Imprinted tees, for Trade Show Giveaways to full on Tournament Promotional Product Support. Contact us today to see how we can help you.


For all your Screen Printing, Embroidery and
Promotional Products needs, just say ... PRINT THIS!
Where Quality Advertising Doesn't Cost ... it Pays!

www.printthis.com
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