Why is Netflix splitting its world based on business models rather than users' mental models? They're being foolish. Where are movie ratings going to go? To the Qwikster website? Will it or won't it affect the streaming recommendations? ::faceplant:: And why the hell change the brand for the DVD delivery when DVD-only users are the least likely to understand what the changes mean? Wow for brand cluelessness. And OMG did the CEO's "apology" make him look even more out of touch:
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- If Redbox and Quikster were to marry AND the business model was adjusted to allow the return of mailed movies to the Redbox kiosks, I think Redboxster could be in business for a long, long time (at least in Internet years). Not all people have an ISP that will support streaming, and even those that do are settling for compromised video and especially compromised sound. The flat shiny plastic still holds the advantage (especially blu-ray) and will for some time given the current bandwidth bottlenecks. The only problem with this would be the sudden appearance of Criterion Collection movies, the occasional Preston Sturges comedy, and waaaaaay too much animé in the Redbox kiosks, but surely the people who restock the kiosks could pull these and get them back in the mailing circuit. Now I'm curious as to how often the Redboxes are opened and "tweaked." Ennybody know? Daily? Weekly?Sep 20, 2011
- This is inane. It would make sense if streaming were adequate but since it is not, it alienates those customers who chose to maintain both delivery systems despite the price increase. While I was willing to tolerate the increased price, now I have no reason not to investigate other vendors. It turns out that Blockbuster has a number of DVDs that Netflix has in the unavailable queue. I might as well try them out if I have to deal with two vendors anyway. Sheesh.Sep 20, 2011
- I disagree. Everything they are doing is right, except they should have kept Netflix as the name for the DVD company (target audience late-adopters) and given name Qwikiwhatamacallit to the company targeted at early adopters.Sep 20, 2011
- Although there has likely been a misstep in its implementation, I think Netflix is trying to brand itself differently moving forward. It came on the scene as a DVD rental service. Most probably perceive it as such and see the streaming service as a fun extra. But, as Netflix itself noted (http://tinyurl.com/3mubozf), it thinks the DVD rental service end of the business peak soon. This is a move to make the streaming service center stage (make it's fee separate and equivalent to the DVD service, ultimately breaking off the DVD service entirely), ultimately branding Netflix as a video-streaming service, which is arguably a business with growth potential, rather than as a DVD rental service, which is an industry that will likely shrink.Sep 20, 2011
- you may have seen this already because it has been shared by a few people, but this fits into what you and I were discussing in this comment thread the other day:
What Netflix Could Have Said This Week.
http://www.appleoutsider.com/2011/09/20/netflixpr/Sep 22, 2011
- Oooh now a letter like THAT would have made me a very happy customer. The idea of classic.netflix as the DVD unit is very good.Sep 22, 2011
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