I'll take the Crown Vic!
As a born and bred Detroiter, Michael Floyd was immersed in the culture of his beloved Motor City since the time he could ride a Big Wheel. From his tire-smoking 1970 Chevy Nova to the 1967 Ford Thunderbird he still owns and drove in the first-ever Woodward Dream Cruise, he has a deep appreciation and reverence for classic Detroit muscle and is an unabashed booster of his oft-maligned hometown.
Floyd feels just as strongly about journalism and publishing as he does about Detroit. His 20-plus year career began as a copy aide at the Detroit Free Press while he worked his way through journalism school. During his tenure at the Freep, he helped launch the Freep’s Web site www.freep.com in late 1996 as well as the gone but not forgotten Auto.com.
Then Autoweek magazine came calling, looking for an editor to take the helm of Autoweek.com. There he was a one-man band -- coding, writing, editing, and designing -- helping turn a once sleepy magazine site into a major player in the automotive space. During his tenure, he won an award for his 2005 Geneva auto show coverage.
From there it was onto the left coast to take the helm of Motor Trend’s Web operations. He has led a total transformation of how Motor Trend operates in the online space, dramatically increasing traffic and overseeing a major expansion of the Motor Trend group’s digital footprint. He has also helped shape MT’s presence in the video and social media arenas.
Along the way, Floyd has been around the globe several times over covering the world’s biggest auto shows, evaluated countless cars of all shapes and sizes, and has become an expert on the auto industry as a whole.
- Wayne State UniversityB.A., Journalism
- Motor Trend magazineDigital director, present
- Detroit Free PressJournalist/Web Editor, 1992 - 2000
- Autoweek magazineJournalist/Web Editor, 2000 - 2006