I posted some thoughts on Responsive Advertising on my blog. I would love to hear your thoughts.
Responsive Advertising| Mark Boulton
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- I am a web designer & developer and like many of you have also been frustrated with integration of non-responsive ads, like Google's Image Rich Adsense ads. As of about a year ago I do roughly 99% of sites with HTML5 and almost all are responsive designs. The only solution that is really not a solution to using them in responsive design is to go with the smaller 350x200 or 200x200. I prefer the 200x200 to allow for padding on the smaller devices. Like I said it's not really a solution but more of a work-around. You can view how the ads render and respond to browser resizeing on my personal site Georgia Web Development: http://gawebdev.com Hopefully this workaround will help someone until the real issue is addressed.Jan 28, 2012
- MarkH, lets talk! we have some cool stuff for you....so you are not limited to 300 or 250 wide ads.....
MarkB great article! Also thanks for the shout out (Matthew Snyder, http://www.ADObjects-inc.com).
We are working on the launch of a platform that will respond to the responsive advertising problem ( no pun intended) called Responsiveads.com
More to be coming soon, but as we can all see, the mobile ad ecosystem has taken off as a separate silo differentiated from online and tablet. Native applications flooding the market has created yet another silo for mobile ad networks over consolidated strategies for multi-screen design ( a.k.a Responsive Web Design).
I have spent more then half of my career in the mobile space and over 5 years working on mobile advertising. Given the primacy of location info, there is something to be said for treating mobile advertising as a separate channel, with a different message, within the context of apps. The pain starts when brand owners try to unify their message, and these different channels have to come together-- pricing models, relevancy models and user experience models for the brand, all within the context of discovery, into the actual responsive website.
Therefore we have started to look at two different models.....that we will share shortly. One is where the actual creatives can be swapped/changed for the different views.... e.g. Leaderboard ( 728x90, Desktop ; 468x60, Tablet ; 300x50, mobile) * All these are IAB/MMA standard... This is a good transitional type that falls into the existing ad standards, yet fulfill the needs of the Responsive Web Publisher. The other is the actual adapt or responsive nature of the ad.... as exhibited by Rob Flaherty. There is a lot of room for innovation for this type and it is exciting times.... I think it will take time for this to evolve as well, but if the creative community at the agency level responds to the way the market has responded to Responsive Web Design... we could be seeing a lot of this in the near future. Thanks!Mar 1, 2012
- I've taken a look at the work that Matthew is doing at the moment and while it's in an early alpha release I think they've got something they could definitely build upon.
I'm going to be testing the waters around the thoughts of some clients that are 100% advertising focussed for the livelihood of the business as this is the one thing that is stopping them from a Responsive Design approach rather than just fixed size design and a mobile version of the site.Apr 17, 2012
- Hi Mark,
I'm actually hitting this exact problem on a major rebuild at the moment, where advertising is pretty much the sticking point between whether the client chooses to go with a fully responsive site, or separate 'mobile' and 'desktop' versions.
I'm firmly a believer in working responsively, and so am finding this a massive challenge - one that I'm actively trying to find a solution to, whether short term to work around advertiser constraints, or more long term of working with companies like Double click to help provide solutions. Unfortunately, the longer term solutions require a shift in how advertisers think to get behind responsive design, and it's this fight which is the hardest to win it seems.
Would be great to discuss this further with you - I'm organising calls with some of the advertising providers like Doubleclick and Mediamind at the moment, so would be great to get your thoughts.
AshMay 30, 2012
- I fink its ryt...Jul 4, 2015
- Jul 31, 2016
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