There's another reason hype can kill a good film. When you have a small audience, people's interpretations about a movie don't really vary much but when it comes to releasing something to the mainstream, you get other people who see the movie or show for other reasons. Take Game of Thrones: people read the books because they were epic, dark fantasy that delat with a lot of personal and dark issues. People who see the show typically watch it for the sex, the politics and because in general because it's supposedly good(I read the books, never saw the show. Don't care about it). It's not necessarilly wrong, far from it, but when people don't like something for the same reasons you do, it does grate on you. That, and when they refuse to read or watch other stuff because they're either black and white or 'not GOT', you know they're missing out on something.