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Brian Reich
Works at Thinking About Sports
Attended University of Michigan
Lives in Upper West Side
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Brian Reich

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This is a must-participate kind of event.  Seriously, you will be smarter just for showing up.
 
As we face up to our most pressing issues, from climate change to economic instability, our concept of time is going to have to greatly expand so that we routinely think beyond our lifetimes. Enter Longpath Thinking, a way of both setting ambitious long-term goals but constantly adjusting our way forward – the way pioneers would pick a path across a wilderness to reach a distant mountain peak. Ari Wallach, a next-generation strategist, will anchor this roundtable that begins to think through how Longpath Thinking might really work. How would we begin to institutionalize this approach in government and business? 
This Hangout On Air is hosted by Reinventors Network. The live video broadcast will begin soon.
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Reinvent Longpath Thinking
Wed, November 20, 2013, 2:00 PM
Hangouts On Air

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Have him in circles
875 people
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People
Have him in circles
875 people
Mark Lassoff's profile photo
Work
Occupation
SVP and Global Editor
Employment
  • Thinking About Sports
    Founder, 2012 - present
  • Edelman
    SVP and Global Editor, 2011 - 2012
  • Mindshare Interactive Campaigns
    Senior Strategic Consultand Director, Boston Operations, 2003 - 2006
  • EchoDitto
    Principal, 2006 - 2007
  • Cone Inc
    Director of New Media, 2007 - 2008
  • The White House
    Briefing Director, Office of the Vice President, 1999 - 2001
  • little m media
    managing director, 2007 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Upper West Side
Previously
Seattle, Washington - Ann Arbor - Washington - New York - Westport - Cambridge
Story
Introduction

Brian Reich is managing director of little m media. He helps individuals and organizations solve complex problems.

Brian is the author of Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society (Wiley, 2011) and co-author of Media Rules!: Mastering Today’s Technology to Connect with and Keep Your Audience (Wiley, 2007). Brian contributes as a Fast Company Expert, hosts a regular podcast discussion about the impact of media and technology on society and teaches consumer behavior and marketing strategy in the graduate school of communications at Columbia University.

Brian began his career in politics – working on several campaigns around the country. He spent two years as briefing director to Vice President Gore in the White House and during the 2000 presidential campaign. He has spent the past decade providing strategy, analysis, and support to corporations, nonprofit organizations and charities, media companies and other groups that are looking to solve complex problems. He has held senior roles at leading digital, PR, and public affairs agencies, including Mindshare Interactive Campaigns, Cone Inc., and EchoDitto. He was most recently is senior vice president - global editor for Edelman, where he provided editorial vision and strategy for the company. He has led projects for many of the largest and most influential brands and nonprofit organizations, as well as media companies, start-ups, and political/advocacy groups.

Brian serves on the board of Investigate West, independent, nonprofit organization dedicated to the art and craft of investigative and narrative journalism. Brian served as an adjunct professor in the Graduate School of Political Management at George Washington University in Washington, DC and is currently teaching a course on consumer behavior and marketing at Columbia University in New York.

Brian attended the University of Michigan and is a graduate of Columbia University. He and his wife, Karen Dahl, live in New York City with their son, Henry, and daughter, Lucy.

Education
  • University of Michigan
    Political Science, 1997 - 1999
  • Columbia University
    Political Science, 2001 - 2003
  • The Northwest School
    High School, 1993 - 1996
  • Greens Farms Academy
    Middle School, 1990 - 1993
  • Epiphany School
    Elemenatry School
  • Coleytown Elementary
    Elementary School
Basic Information
Gender
Male
Birthday
December 11
Relationship
Married