As much as 90% of Facebook fans don't return to fan pages once they click the Like button. They only see and interact with content in the News Feed, and a large portion of users view the stream via their mobile devices. So, check out these seven tips to ensure your Facebook fan page content stands a much better chance of getting seen by your fans in their News Feed!
It's the latest episode of Social Media Examiner TV hosted by yours truly. We trimmed the time back a smidge - let me know how you like it!! And see also the accompanying blog post here: http://www.socialmediaexaminer.com/7-ways-to-get-noticed-on-facebook-with-facebook-news-feed-optimization/
(Show archives at: http://www.socialmediaexaminer.com/tag/smetv/
Regards Facebook "NFO" - News Feed Optimization, I've always thought that Facebook's complex algorithm (three-part EdgeRank) is an awesome invention, along with the whole social relevancy aspect. However, it does seem that Facebook do recognize the need to gain more and more visibility in the News Feed, specifically for brands and businesses. Now, the live "Ticker" is slowly rolling out. That's a live feed on the right side of your home page stream. I don't have it just yet, so can't really comment on it's effectiveness. But, am waiting with bated breath! ;)
Now, of course, I can't help but compare to Google+; I rather love the fact that my G+ stream is not auto-aggregated for me. Rather, I have the option to view the full feed or through my circles - basically a la Twitter, right? Full stream, or Lists.
Thing is, Facebook has lonnnnnng had the ability to filter the News Feed via a wide variety of filters, namely:
*Any Friend List you create... and, these lists can contain your favorite fan pages too!
It's just that the filtering system has been so buried, it's practically obscure. It's also not obvious to the average Facebook user how to create Friend Lists, then what to do with them afterwards.
I do hope Google+ refrain from implementing auto-aggregated filtering. :)
So, as we all merrily march along this jolly social networking path together, it'll sure be fascinating to see just how much Facebook continue to evolve their products now that the big G is on the scene. I'm loving both!