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Nathaniel Bertram
Works at Amazon.co.uk
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Nathaniel Bertram

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Coca Cola is getting into content marketing in a major way - I've done a new blog post looking at what we can learn from their strategy...let me know what you think!
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Nathaniel Bertram

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The story behind the BBC's Sport website overhaul... http://bit.ly/yuylVF
My initial reaction was to recoil. A site I probably (well ok, definitely) look at every day was completely different. A shift in navigation at the most micro level would have had my mouse button fing...
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Nathaniel Bertram

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New blog post on content strategy and different approaches across the media http://bit.ly/vstilV
What is Content Strategy and what should mine be? The term 'content strategy' is one which has come to the fore in the last two years. Covering a blend of technical, editorial and strategic sk...
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Nathaniel Bertram

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How to make the most of social media and measure your results... and what that has to do with a ukulele.
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A cool new presentation on the Telegraph's Content Strategy.. plus a blog post on what it means http://bit.ly/oK6IcG
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New blog post on how content strategy is changing in the post-Panda environment and what search is for...
http://bit.ly/pSR70O
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Nathaniel Bertram

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I've written a new White Paper on online content and how it can be used to attract, acquire and engage an audience... take a look!
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The BBC unveils its new website revamp - thoughts on what this means for content strategy and online news... http://bit.ly/oJ5SyZ
BBC Beta shows the future of content strategy. The BBC's revamped website offers some crucial pointers to the future of content strategy and consumption. The BBC has given readers a glimpse of its...
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Nathaniel Bertram

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How social media shaped the London riots.. an in-depth look at the evidence trail and what we can learn. http://bit.ly/njVY5l
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Nathaniel Bertram

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Nathaniel Bertram originally shared:
 
New blog post on how content strategy is changing in the post-Panda environment and what search is for...
http://bit.ly/pSR70O
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Natchka Can you send me the instructions again for doing this Google + thingy. Tig has created a new account for me and Im all set to go. Dadza
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In their circles
64 people
Have them in circles
92 people
Alvin Ho's profile photo
Adam Barber's profile photo
James Toyer's profile photo
Chris Pascal's profile photo
Rachel Jones's profile photo
Martin Ashplant's profile photo
Sally Teare's profile photo
James Andrews's profile photo
Gerry White's profile photo
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  • Amazon.co.uk
    Site Merchandising Manager, present
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Head of Content at Adfero, interested in online content, social media and search marketing