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Nathaniel Bertram
Works at Amazon.co.uk
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Nathaniel Bertram

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Coca Cola is getting into content marketing in a major way - I've done a new blog post looking at what we can learn from their strategy...let me know what you think!
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Nathaniel Bertram

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The story behind the BBC's Sport website overhaul... http://bit.ly/yuylVF
My initial reaction was to recoil. A site I probably (well ok, definitely) look at every day was completely different. A shift in navigation at the most micro level would have had my mouse button fing...
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New blog post on content strategy and different approaches across the media http://bit.ly/vstilV
What is Content Strategy and what should mine be? The term 'content strategy' is one which has come to the fore in the last two years. Covering a blend of technical, editorial and strategic sk...
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How to make the most of social media and measure your results... and what that has to do with a ukulele.
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A cool new presentation on the Telegraph's Content Strategy.. plus a blog post on what it means http://bit.ly/oK6IcG
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New blog post on how content strategy is changing in the post-Panda environment and what search is for...
http://bit.ly/pSR70O
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Nathaniel Bertram

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I've written a new White Paper on online content and how it can be used to attract, acquire and engage an audience... take a look!
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The BBC unveils its new website revamp - thoughts on what this means for content strategy and online news... http://bit.ly/oJ5SyZ
BBC Beta shows the future of content strategy. The BBC's revamped website offers some crucial pointers to the future of content strategy and consumption. The BBC has given readers a glimpse of its...
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Nathaniel Bertram

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How social media shaped the London riots.. an in-depth look at the evidence trail and what we can learn. http://bit.ly/njVY5l
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Nathaniel Bertram

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Nathaniel Bertram originally shared:
 
New blog post on how content strategy is changing in the post-Panda environment and what search is for...
http://bit.ly/pSR70O
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Natchka Can you send me the instructions again for doing this Google + thingy. Tig has created a new account for me and Im all set to go. Dadza
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West Mids Weekend July 3rd
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great shots Natty xxx
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Have them in circles
95 people
Tania Varga's profile photo
Send Money Home's profile photo
John Teare's profile photo
Carla Dobson's profile photo
Daniel Bradley's profile photo
Bryony Flack-Crane's profile photo
James Toyer's profile photo
Andy Chung's profile photo
Peter Yates's profile photo
Work
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  • Amazon.co.uk
    Site Merchandising Manager, present
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Head of Content at Adfero, interested in online content, social media and search marketing