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Nathaniel Bertram
Works at Amazon.co.uk
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Nathaniel Bertram

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The promise is that Amazon can deliver you a pint of milk, piece of cheese or frozen pizza in ONE HOUR - we tested it and they managed it in 39 minutes
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Nathaniel Bertram

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I've written a new White Paper on online content and how it can be used to attract, acquire and engage an audience... take a look!
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Nathaniel Bertram

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The BBC unveils its new website revamp - thoughts on what this means for content strategy and online news... http://bit.ly/oJ5SyZ
BBC Beta shows the future of content strategy. The BBC's revamped website offers some crucial pointers to the future of content strategy and consumption. The BBC has given readers a glimpse of its...
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Nathaniel Bertram

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How social media shaped the London riots.. an in-depth look at the evidence trail and what we can learn. http://bit.ly/njVY5l
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New blog post on how content strategy is changing in the post-Panda environment and what search is for...
http://bit.ly/pSR70O
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Natchka Can you send me the instructions again for doing this Google + thingy. Tig has created a new account for me and Im all set to go. Dadza
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Nathaniel Bertram

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Coca Cola is getting into content marketing in a major way - I've done a new blog post looking at what we can learn from their strategy...let me know what you think!
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The story behind the BBC's Sport website overhaul... http://bit.ly/yuylVF
My initial reaction was to recoil. A site I probably (well ok, definitely) look at every day was completely different. A shift in navigation at the most micro level would have had my mouse button fing...
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New blog post on content strategy and different approaches across the media http://bit.ly/vstilV
What is Content Strategy and what should mine be? The term 'content strategy' is one which has come to the fore in the last two years. Covering a blend of technical, editorial and strategic sk...
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How to make the most of social media and measure your results... and what that has to do with a ukulele.
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A cool new presentation on the Telegraph's Content Strategy.. plus a blog post on what it means http://bit.ly/oK6IcG
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Nathaniel Bertram

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New blog post on how content strategy is changing in the post-Panda environment and what search is for...
http://bit.ly/pSR70O
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Have them in circles
102 people
shravanth Kedika's profile photo
Peter Yates's profile photo
Lucy Mulcahy's profile photo
Jamie Smith's profile photo
Payal Loma Ghatneker's profile photo
John Cuerden's profile photo
Wesley Charnock's profile photo
Helen Clark's profile photo
ERICA BLAKE's profile photo
Work
Employment
  • Amazon.co.uk
    Site Merchandising Manager, present
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Head of Content at Adfero, interested in online content, social media and search marketing